The first Blockchain beer available tomorrow

[Tramle091296]

A beer company has marketed itself as the first blockchain beer on the market starting February 1st.
This beer has a scan QR code on the front of the can so you can follow how it was produced.
Just like other foods I have seen advertising this availability on their packaging.

https://medium.com/te-food/blockchain-beer-introduced-by-canadian-collaboration-667a4b5d8480

There has possibly been other craft beers produced calling themselves a blockchain beer from doing a quick search there is one called downsteam.
The above mentioned Bock beer is distributed by a major brewing distributor and not a just a small craft beer brewery.

The Idea of using a blockchain for the bear industry is amazing. It can benefits all users and also the manufacturers to distribute easily and buy it anytime as long we have the token that they accept. Many people will get excite about this news. I hope theres a lot of video that will encourage the investor to invest on this.

[kingpin4321]

Wow am curious did the beer do an initial coin offering icos  .
Well this is a great news that products are trying to adopt the opportunity offered by the brilliant blockchain technology

[jho0810]

Well it's a good news to some people in crypto that always drink, and I think it's not surprising because in the crupto we see a lot of development and I think it's good to see that many people now familiar in crypto.

[Initscri]

Totally about publicity/buzz, but hah, it was only a matter of time. Literally the BlockChain touches everything.

[plvbob0070]

A beer company has marketed itself as the first blockchain beer on the market starting February 1st.
This beer has a scan QR code on the front of the can so you can follow how it was produced.
Just like other foods I have seen advertising this availability on their packaging.

https://medium.com/te-food/blockchain-beer-introduced-by-canadian-collaboration-667a4b5d8480

There has possibly been other craft beers produced calling themselves a blockchain beer from doing a quick search there is one called downsteam.
The above mentioned Bock beer is distributed by a major brewing distributor and not a just a small craft beer brewery.

It's a great idea and innovation. Since it's the first blockchain beer, it can gain curiousity and interest from the consumer. The idea of letting people see how it was produced and made can give a big impact in the market.

[Kakmakr]

The above mentioned Bock beer is distributed by a major brewing distributor and not a just a small craft beer brewery.

They must have made a typo when they chose that name, because "Block Beer" sounds so much better and it is also more applicable to the Blockchain connection. 

I hope they do international shipping, because I need to get me some cans as a collectors item. <I am a real Blockchain hoarder, from t-shirts to actual bitcoins> 

Call me a Bitcoin addict. 

[rider4]

Well, as without beer, a good opportunity to relax, and not worry about the fall of the market. A very good marketing ploy, sales can increase at times due to this creative name. Good idea and good luck to the creators of this wonder drink. I know those who love to collect even jars.

[poptok1]

Totally about publicity/buzz, but hah, it was only a matter of time. Literally the BlockChain touches everything.

Agreed, nothing more than a publicity stunt. Maybe some blockchain neophyte could appreciate such thing, but people who know thing or two about the tech. are going to get disgusted pretty soon with all those chain-this and chain-that products.
Imagine how they could use the blockchain to actually benefit consumers and even themself.
For example buyback points. One bottle, 1coin as a loyalty reward. Gather enough of blockchain based points and get something in return, heck even a guided tour through the brewery would be more interesting. I can't understand why they are not using it as loyalty points, its perfect for this type of solutions. Gives them extra control, quite precise info on the demography, target profile etc, and its very cost effective. Think about what will happen when such token gets listed somewhere by accident...