Yeah, this topic appears too often. Not sure why anyone would want their business associated with a ratings or listing site with that title, or at least why the site wouldn't have more information about each company, to kind of back that 'better' part of the business bureau. What is it that makes these products or services better?
I figure that features these sites have http://bitcoindirectory.net/
should be included
Be like the real BBB and have fake rules posted regarding standards http://www.bbb.org/us/Business-Accreditation/
but in the background take money from all companies