Trustworthy management: The challenge of media and brands
The lack of transparency, scale expenses and intermediary fees are issues that strongly impact the digital media sector and can cost billions of dollars to advertising companies.
In mainstream or offline media (television, magazines and newspapers, radio, billboards, among others), the advertising cost is typically calculated based on the estimated gross value of the audience (GRP, or gross rating points): number of spectators multiplied by the number of advertising placements made. But in digital or online media, which encompasses all internet features (websites, social networks, applications, among others), the metric is based on the number of views or visualizations per access CPM (cost per thousand).
In the offline model, the measurement of impacted consumers may not be precise; in the online model, manipulating interactions are made with digital robots (botnets), which have algorithms that simulate human behavior and limit the measurement of visualizations (program ads) and of interactions that have truly reached the audience of interest.
Circularity: Shared, Received, Purchased, Exchanged
Using points from loyalty programs has been growing significantly in recent years. Retail is an interesting trend, which has been conquering a space previously intended for airline tickets.With positive numbers and increasing adherence from both participating brands and consumers, the fidelity metric is associated with the “buy and win” system: there must be a spending frequency associated with certain products and services so it becomes a profit. And despite compliance and the seriousness of the brands involved in the platforms, many of the contracts are still being adjusted due to a lack of transparency and information made available to users.
Innovative models that generate awards independent of spending are the leap into the future for loyalty programs.
This is an ecosystem where consumers share the content they consider relevant to brands and, in exchange for their loyalty and recommendation, they receive utility tokens that are transferred to their virtual wallets and serve as a discount for products and services. The technology configured to analyze, validate and register every blockchain action ensures maximum security. A loyalty system with transparency and security, similar to the of win-win-win system.
The WiBOO Ecossystem
Revolution: retail has never seen anything like this
With the birth of social influence, now it is the public that has the power to create and spread the most valuable content available; cured, authentic and consensual.
The WiBOO ecosystem philosophy is based on three strategic triggers in the business world:
- Visibility and digital engagement: the best cost-effective network to exchange shares for cryptocurrency;
- Digital and economic inclusion: provides the possibility of receiving cryptocurrency to develop an activity that does not require specialization, nor a pre-defined benefiting audience;
- Cryptocurrency mining: unlike the other models, this allows anyone with a mobile device who is available for digital engagement to social mine
WiBOO supplies proven systems and secure technology to provide inclusive access. This represents a double rupture:
- In the current economic model, rewarding both data and content contributions;
- The way brands and consumers interact, forever changing the way marketing, advertising, branding, and sales are valued by shares.
Currency Flowchart
Platform Features
Key Players in the WiBOO Platform
The platform operates with two strategic publics called BRANDS and CONSUMERS, both having their own distinct involvements, among the many that are possible, in the new routines proposed by the ecosystem.
Using WiBX in the WiBOO Platform
The essential current asset is the Wibx cryptocurrency, which is highly flexible and has features that can serve as:
Project Roadmap
The four journeys
The advertising brands’ journey
- Register on the wiboo business platform for reaching clients registered on wiboo loyalty;
- Wibx purchase through the wiboo corporate sales channel or in an exchange to offer to clients (money needs to be transferred to the wibx wallet) ;
- Creation of promotional actions involving products and/ or services from the adverTising brand that will be transformed into posts, announcements, sales and prepared activations to be shared by the consumers, distributing the wibx purchase value in the form of utility tokens for discounts (defining the value of shares by stipulated limits and deadlines);
- Possibility of real time dashboard monitoring that is exclusive to all stages of the sharing and engagement process with access to track consumer behavior (likes, clicks/shares, buys), mapping the promotion conversion rate.
Journey of retail brands
- Register on wiboo business platform to create a space in wiboo shopping;
- Creation of promotional combos for the marketplace, defining rules and calculating the best strategies to leverage sales with the full support of the platform;
- Wibx receipts from consumers for the promoted actions or for other products and services from brands that accept wibx;
- Wibx reinvestment into new promotional activities on the wiboo plaTform;
- Real time dashboard monitoring that is exclusive to all stages of the sharing and engagement process with access to consumer behavior tracking (likes, clicks/shares, buys), mapping the promotion conversion rate.
Journey of sharing consumers
- Register on the wiboo loyalTy platform to access deals;
- The opening of a virtual wallet to receive wibx;
- During each promotional action that involves the sharing of posTs from adverTising brands, in the purchase of cryptocurrency on the wiboo platform itself or in the purchase of cryptocurrency in exchanges (coins need to be transferred to the wibx wallet)
- Promotional posT sharing for adverTising brands in exchange for wibx.;
- Wallet access for full or partial payments on wiboo shopping or convert legal tender/ other cryptocurrencies during exchanges (as of 2019);
- Control of wallet alerts about deals or wibx validity.
Journey of buying consumers
- Registration on the wiboo loyalTy platform to make purchases on wiboo shopping;
- The opening of a virtual wallet for storing wibx, which will be used in exchange for products and services on the wiboo platform itself or for other currencies/cryptocurrencies in exchanges (coins need to be transferred to the wibx wallet);
- Wallet access to exchange for products and services on wiboo shopping or convert currencies/other cryptocurrencies during exchanges (as of 2019);
- Control of wallet alerts about deals or validity of cryptocurrencies acquired through sharing.
The Initial Coin Offering
Token Characteristics:
- Blockchain: Ethereum
- Type: ERC20 Utility Token
- ICO Start Date: November 1st, 2018
- ICO End Date: March 20th, 2019
- Max Supply: 12,000,000,000 Wibx tokens
- Max Cap: USD 50,000,000
- Soft Cap: There's no soft cap
Price:
The sale has a decreasing bonus model, the initial price per token was set to 0.015 USD and will increase until reaching the maximum price of 0.034 USD.
To check current price please go to bonus schedule pageToken Distribution:
Allocation of raised funds:
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