Yes i think it is a cool trend and not only it will be mutually beneficial for both the sports and crypto project but also it will help crypto gain more popularity and also will help in adoption.
It seems to me that we will still be able to see quite a lot of the project that will implement cryptocurrency in the sphere of sports interests of the society, as well as fans in various sports. If we take for example gambling, which are related to sports events, their activity is developing quite actively.
if you dismiss about rates like a tote yes, then blockchain-based projects can have real results. But And if we talk about investing in sports, the cryptocurrency can be the same financial contribution as other values.