So if I understood correctly you want to create some kind of shares for your business (project) but you are going to create those shares as a cryptocurrency. When your business (project) is doing well, the price of coins(shares) is also going up. The problem is there is no guarantee your project will be successful so what would happen is it fails and doesn't generate enough profit to grow? Everyone would lose their money invested into your project.
Not sure what you described here is what op meant. I like your idea though.
Token prices are based on demand and supply just like cryptocurrency. I think we could make it to be based on things like:
real network activities, working products, profitability, growing users etc
I guess if this criteria is used, it will become unattractive to fake demand and supply through occasional airdrops, pumping of price etc
This is idea worth saving. Could be implemented on Virtual machine based blockchain for determining tokens price.