"Money For People"
I think this was the slogan for "The Human Fund" which was Castanza's made up charity so that he could scam his office co-workers in Seinfeld in the holiday season. Heh
With this web only the people you decide to trust directly can scam you. But you can pay other people because of the indirect trust that exist in the "web of trust". It has ripple (free software) inside.
If villages isn't in a repository as free software yet, Ryan will probably do it like he did with ripplepay, so you don't even have to trust the server. But in the end the "money" here are just IOUs (acknowledgements) to and from the people you trust.
Give it a chance before assuming it's a scam. The web is not going to ask you dollars or bitcoins.