The ICO running always consists of three integral parts that should be taken into account by founders. There are marketing, legal and technical aspects. All of them are important and the founders can’t disregard any of them. We want to distinguish the technical part of the projects in the ICO sphere.
The dashboard is an important instrument for your ICO. The well-developed and complicated dashboard enables to complete the set of tasks that will save your time, money and efforts. The main aim of the dashboard is to automize the acceptance of the currencies during fundraising. Nevertheless, it can also have a range of functions that will cover efficient technical aspects during the ICO. So what functions are important?
TransactionsThe main and most important function of the ICO dashboard is the acceptance of funds invested by users. That’s why the dashboard should let users make transactions in the most convenient way by depositing a different kind of currencies. The well-developed dashboard enables to carry out the transactions in more than 40 currencies.
Investors panelInvestors panel is the dashboard for the participants of your ICO. It should be user-friendly and establish secure and trusted individual communications with the investors. As usual, it contains the following sections:
The panel where the user can invest his funds. It should enable to accept different currencies in order user can choose the most convenient way to make investments. Also, it lets the contributors see token balance right in the panel.
Main info about the user. Such section contains the personal information about the user such as the name, ETH and BTC accounts, phone, country address.
KYC section. If the project requires KYC procedure this section enables to upload the personal documents and add descriptions on them.
Airdrop section, where the user can take part in the airdrop of the project.
Affiliate section. With help of affiliate section, the user can take part in the affiliate program and get his bonuses.
Email campaigns
The email campaigns function aims to automize the mailing process during the ICO. It helps to customize and schedule email campaigns to work with the segmented database and to increase conversion. The founders don’t need to send emails manually or address to the external services providing mailings. So such function enables to avoid additional expenses and save the time.
Airdrop Engine We have already mentioned the importance of this function describing investors panel. Airdrop is a quick way of the extensive attraction of potential investors. It helps to increase the number of registered users of the project by free token distribution. Also, airdrop engine enables quick community engagement and create a database of participants who can invest more funds in the future.
Affiliate MarketingAffiliate marketing enables to stimulate users, to create a friendly environment among partners and get a stable, additional income. This function of the dashboard helps each member of the community to track detailed affiliate statistics. After registration on the ICO website, the users receive a referral link and a proposal to invite friends, colleagues, relatives and get additional tokens.
KYC procedureKnow Your Customer, or KYC is a set of identification operations used by founders of the project to counter fraud, theft, money laundering and the financing of illegal operations. KYC during the generation and sale of tokens makes it easier to work with banks and to comply with legal norms against money laundering.
Social Stats TrackingThis function enables to track the social statistics of the interested projects automatically. The founders can always be aware of the situation of other ICOs by taking no efforts, just adding the project info to the dashboard social track section.
Bonuses systemICO projects always have different stages. The earlier the stage the more advantageous conditions are proposed to investors. A good dashboard should charge bonuses automatically according to the selected stage. Such bonus system providing by the dashboard make the relations with the investors transparent and friendly.
SegmentationThe function of segmentation makes easier to communicate with the users by dividing them into different groups. The groups help founders to provide additional discounts to the investors as well as some special conditions for the definite group.
To sum up, we recommend you to chose the dashboard accurately taking into account the above-described functionality. By choosing the good dashboard you will solve a set of technical problems that can arise during the fundraising and after it. The user-friendly interface, complicated functionality and professional dashboard developers will support the project and help to gain the success.
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