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Author Topic: [Chart] Bitcointalk statistics on impression counts for ads  (Read 617 times)
Coin-1
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April 03, 2019, 01:15:28 AM
Last edit: October 24, 2020, 11:24:37 AM by Coin-1
Merited by LoyceV (15), Welsh (10), malevolent (9), suchmoon (4), dbshck (4), joniboini (4), Halab (3), DdmrDdmr (3), Heisenberg_Hunter (2), Ratimov (2), RapTarX (1), DIKUL (1)
 #1

Since October 2011, ads are shown on the Bitcointalk forum. Each round lasts about 7-12 days. There are 10 rotating slots which are sequentially displayed for logged-in users and logged-out visitors. It should be noted that some users who are Hero Members or Legendaries have ads disabled in their profiles.

Since April 2012, the administrator theymos publishes statistics on impression counts for ads:
https://bitcointalk.org/adrotate.php?adstats


Each ad slot has 4 statistical indexes:
  • Total impressions
  • Impressions from logged-in users
  • Unique IPs from logged-out users
  • Unique logged-in users

For example:

Quote
Round 271

From Mar 20 2019 15:49:07 UTC to Mar 30 2019 21:18:53 UTC (~10.2 days).

  • Ad slot #1
  • Total impressions: 3426361
  • Total impressions from logged-in users: 1024362
  • Unique IPs from logged-out users: 162236
  • Unique logged-in users: 22912


There are no statistics of the first 25 rounds. The round 26 ended on April 4, 2012. According to the comment, the round 141 which lasted 15 days in January 2015 has an incomplete data. Since the round 243 which began on May 16, 2018, the "Unique IPs" index has been changed to "Unique IPs from logged-out users" that probably reduced values of this parameter.

It is weird that the round 74 which lasted a week in March 2013 has zero values for all indexes. There are no notes related to this round. Perhaps this is an error.


The charts below illustrate the dynamics of all indexes on average per slot.



Bitcointalk impression counts for ads


The first and the second statistical indexes of ad slot are illustrated on the same chart.



The chart parameter which is illustrated in blue is calculated by the formula:
Code:
TOTAL_IMPRESSIONS_FOR_ONE_ROUND =
(TOTAL_IMPRESSIONS_OF_SLOT_1
+ TOTAL_IMPRESSIONS_OF_SLOT_2 + ...
+ TOTAL_IMPRESSIONS_OF_SLOT_10) / 10

The chart parameter which is illustrated in green is calculated by the formula:
Code:
IMPRESSIONS_FROM_LOGGED-IN_USERS_FOR_ONE_ROUND =
(IMPRESSIONS_FROM_LOGGED-IN_USERS_OF_SLOT_1
+ IMPRESSIONS_FROM_LOGGED-IN_USERS_OF_SLOT_2 + ...
+ IMPRESSIONS_FROM_LOGGED-IN_USERS_OF_SLOT_10) / 10


The following chart illustrate the same statistics but for one day, not for one round.



The chart parameter which is illustrated in blue is calculated by the formula:
Code:
TOTAL_DAILY_IMPRESSIONS =
((TOTAL_IMPRESSIONS_OF_SLOT_1 + ...
+ TOTAL_IMPRESSIONS_OF_SLOT_10) / 10)
/ ROUND_DURATION_IN_DAYS

The chart parameter which is illustrated in green is calculated by the formula:
Code:
DAILY_IMPRESSIONS_FROM_LOGGED-IN_USERS =
((IMPRESSIONS_FROM_LOGGED-IN_USERS_THE_SLOT_1 + ...
+ IMPRESSIONS_FROM_LOGGED-IN_USERS_THE_SLOT_10) / 10)
/ ROUND_DURATION_IN_DAYS





The chart parameter is calculated by the following formula:
Code:
UNIQUE_IPS_FROM_LOGGED-OUT_VISITORS_FOR_ONE_ROUND =
(UNIQUE_IPS_FROM_LOGGED-OUT_USERS_OF_SLOT_1 + ...
+ UNIQUE_IPS_FROM_LOGGED-OUT_USERS_OF_SLOT_10) / 10





The chart parameter is calculated by the following formula:
Code:
UNIQUE_LOGGED-IN_USERS_FOR_ONE_ROUND =
(UNIQUE_LOGGED-IN_USERS_OF_SLOT_1 + ...
+ UNIQUE_LOGGED-IN_USERS_OF_SLOT_10) / 10



Statistical data since the round 27 which began on April 4, 2012, till the round 320 which ended on October 17, 2020, have been parsed and analyzed to create these charts.

This post is relevant for October 22, 2020, and has been updated on October 24, 2020.
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April 03, 2019, 01:16:14 AM
Last edit: October 24, 2020, 10:31:50 AM by Coin-1
 #2

The following charts illustrate the same statistics for only the last 2-3 years in order to view the latest data.



Bitcointalk impression counts for ads
since 2017
















This post is relevant for October 22, 2020, and has been updated on October 24, 2020.
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April 03, 2019, 01:16:35 AM
 #3

Reserved.
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April 03, 2019, 08:50:27 AM
Last edit: April 03, 2019, 09:11:15 AM by DdmrDdmr
 #4

Nice stats you've created, thanks.

The first charts, related to the number of impressions, are more oriented towards potential advertisers and de-facto advertisers, and give a measure of potential impact in terms of máx. achievable views.

What’s interesting for a broader audience are the charts related to the unique IPs and users:

- The Unique Logged-in Users would be "us" I figure, where the latest reading on the stats (round 271)  indicate that nearly 23K distinct users logged-in during a 10 day period as of late. It would be interesting to know how many distinct IPs are behind, but that is just curiosity.
The charts show the evolution there, and I’m curious if they will rise with the BTC price evolution over these past couple of days (we’ll see that in current round 272).

- The unique IPs from logged-out users are I figure really users who have not logged-in to browse the site. These are nearly eightfold lately, in relation to logged-in users, although there are many variations under the hood (i.e. 1 user -> n IPs; 1 IP -> n Users; user can be logged-in and logged-out during the run, etc.). Even so, if we hypothesise the relation 1:8 to be real, there is still a large potential of users that could at some point proceed to log-in and post.


I’ts also curios to note that the stats indicate that only 265 users have ads disabled, although this option is only available to Hero, Legendary, Donators, VIPs, and moderators (roughly 6.500 accounts – that is 4% aprox. have adds disabled).

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April 03, 2019, 10:29:06 AM
 #5

The charts show the evolution there, and I’m curious if they will rise with the BTC price evolution over these past couple of days (we’ll see that in current round 272).
Probably! The visitors graph looks a lot like the Bitcoin price graph, you can quite literally see all the historic price spikes in there.

Quote
I’ts also curios to note that the stats indicate that only 265 users have ads disabled, although this option is only available to Hero, Legendary, Donators, VIPs, and moderators (roughly 6.500 accounts – that is 4% aprox. have adds disabled).
Bitcointalk has one of the least intrusive ads I've seen, I too see no reason to disable them.



Coin-1, I merited your post, then realized you only needed 11 more to become Hero Member. Congrats, you deserve it!

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April 04, 2019, 01:50:43 AM
 #6

- The unique IPs from logged-out users are I figure really users who have not logged-in to browse the site. These are nearly eightfold lately, in relation to logged-in users, although there are many variations under the hood (i.e. 1 user -> n IPs; 1 IP -> n Users; user can be logged-in and logged-out during the run, etc.). Even so, if we hypothesise the relation 1:8 to be real, there is still a large potential of users that could at some point proceed to log-in and post.

I think that "logged-out users" means "visitors". In other words, they probably do not have an account on the Bitcointalk forum and come here just to read discussions about crypto currencies, etc.


- The Unique Logged-in Users would be "us" I figure, where the latest reading on the stats (round 271)  indicate that nearly 23K distinct users logged-in during a 10 day period as of late. It would be interesting to know how many distinct IPs are behind, but that is just curiosity.

This is true. We are "unique logged-in users". The All-Time-High of this index has reached on the day the merit system was implemented, on January 24, 2018, and as I can see, the number of active members decreases every month.



Quote
I’ts also curios to note that the stats indicate that only 265 users have ads disabled, although this option is only available to Hero, Legendary, Donators, VIPs, and moderators (roughly 6.500 accounts – that is 4% aprox. have adds disabled).
Bitcointalk has one of the least intrusive ads I've seen, I too see no reason to disable them.

I agree. All ads on Bitcointalk look beautiful and are not annoying, so not many high-ranking members have such banners disabled.


Congrats, you deserve it!

Thanks! I have really ranked up. I will endeavor to contribute to the forum. Cool
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May 12, 2019, 08:38:42 PM
Merited by DdmrDdmr (1)
 #7

Since another 4 rounds have been completed, I parsed the ad stats and updated all the charts up to the 275th round.

As I can see, in February 2019 there was a dip of impressions. According to the latest data, the indexes look stable, especially "Unique IPs" and "Unique users".
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July 03, 2019, 01:21:10 AM
Merited by Cyrus (2), DdmrDdmr (2)
 #8

All charts have been updated up to the 279th round which ended on June 26, 2019.

Interestingly, impression counts for ads in the 277th round exceeded 5 million, that is, in the beginning of June 2019 about 410 thousands impressions were counted per day. The number of unique IP addresses from logged-out users and the number of unique logged-in users did not significantly increased.
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August 25, 2019, 12:14:09 AM
Merited by DdmrDdmr (2)
 #9

Another 5 ad rounds are over, so I updated all the charts again.

Daily impression counts for ads look stable enough. The number of unique IP addresses from logged-out users for one round has slightly decreased. About 18500 unique logged-in users have visited the forum for the last ad round (~10 days).
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October 17, 2019, 10:24:24 AM
Merited by DdmrDdmr (1)
 #10

I have updated all the graphs up to the 289th round which ended on October 16, 2019.

In general, all displayed indices are not volatile. Total ads impressions is about 300 thousand (per day). Unique IP-addresses from logged-out users was reduced slightly over the past 4 rounds, but there are no significant changes in the trends.
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December 27, 2019, 11:01:57 AM
Merited by DdmrDdmr (2)
 #11

All charts are now updated to the 293th round which ended on December 22, 2019.

As I can see, the number of daily ad impressions has significantly decreased, especially from logged-in users. According to the chart, in October 2019 there was a short-term dip. However, the number of unique IP addresses and unique logged-in users looks more stable.



As far as I understand, during the 10th anniversary art contest there was no advertising on the Bitcointalk forum, so theymos divided the 291st round into 3 periods:

Quote
Round 291.6
From Nov 18 2019 14:13:35 UTC to Nov 29 2019 18:34:58 UTC (~11.2 days).
~

Round 291.3
From Nov 7 2019 17:28:22 UTC to Nov 18 2019 14:13:35 UTC (~10.9 days).
~

Round 291
From Oct 27 2019 17:26:14 UTC to Nov 7 2019 17:28:22 UTC (~11 days).
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February 23, 2020, 09:35:13 AM
Merited by DdmrDdmr (2)
 #12

Since another 5 rounds ended, I updated all the charts up to the 298th round.

The daily number of ad impressions was slightly reduced to 210 thousand. The number of unique IP addresses from logged-out visitors and the number of unique logged-in users have not changed much over the past two months. About 13500 users view forum threads for each round (~10 days).
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May 05, 2020, 08:11:13 PM
 #13

The CTRs, are there such statistics that of the clicks generated by each impression.

Us can know (link) "publicly" this impression data in each of the communities.
(?)
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May 07, 2020, 06:39:13 PM
Merited by famososMuertos (1)
 #14

All charts have been updated to the 305th round which ended on May 1, 2020.

As I can see, the number of daily impressions increased from 200K to 300K over the past two months.



The CTRs, are there such statistics that of the clicks generated by each impression.

These statistics are only on ad impressions, not clicks. I assume that advertisers should log the activity on their services and estimate the profit from promotion on Bitcointalk.

As far as I understand, an advertiser should hire a designer here and create an attractive and "eye catching" banner to promote a website on the forum. Afterwards the advertiser should go to the Auctions section and post the bid. Website owners will compete with each other, so the advertiser should offer a price that is high enough to buy at least one ad space (slot) for one round (~10 days). I am sure that the website traffic will increase significantly.


Us can know (link) "publicly" this impression data in each of the communities.
(?)

I guess that you are asking about advertising services on local boards. No, these are common statistics for all sections of the forum.
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July 28, 2020, 02:42:54 AM
Merited by DdmrDdmr (1)
 #15

I've updated all statistics on impression counts for ads up to the 312nd round (inclusive) which ended on July 17, 2020.

The number of daily impressions has rebounded to 250000 in the past three months. Visitors read the forum and see ads from approximately 80000 unique IP addresses. 11000 unique members log into their accounts during one round. In general, the current statistics have a positive trend.
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October 24, 2020, 11:18:03 AM
Merited by DdmrDdmr (1)
 #16

Almost 3 months have passed, so I decided to update all the charts to reflect the data as of the 320th round which ended on October 17, 2020.

In August 2020, daily impression counts dropped to 190K (on average per ad slot) and were relatively low during that month, but in September 2020, this index has soared again to 300K. Perhaps the reason for the recovery in statistics is the bull run on the cryptocurrency market which occurred at the beginning of last month. People were actively talking about Bitcoin and altcoins on the forum.
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