As far as I can remember, no one had ever blamed USD or any other currency when yet another scam was uncovered. We can't even imagine such titles as "Infamous US Dollar Scam ..." in regards to Bernard Madoff's $65 billion Ponzi scheme or "Villainous Rouble Scam ..." regarding Mavrodi's MMM financial pyramid.
It's always stock market scam, insurance fraud, tax fraud, etc. I legit doubt they are doing this on purpose, because the USD is seen as money and the goal is always to obtain more of it. With Bitcoin it's more speculative where Bitcoin is the actual scam according to them. USD goes in and USD goes out whenever they are satisfied.
Bitcoin needs more time to mature in that regard, but I am quite certain that we will be there eventually. Gold is the main target, sound money the next one. Sure, it's annoying for us Bitcoin enthusiasts reading through these articles, but we are the ones who actually have to prove them wrong, not vice versa.
So Bitcoin shouldn't be blamed or even mentioned, at least in the title, either.
Bitcoin = hot = clicks = ad revenue.