It's a very good idea bringing e-commerce under the blockchain technology. Its a very good and it will lead the future because both e-commerce and blockchain are new technology and are the biggest future business so connecting both with each other will be quiet helpful to people they will buy and sell easily their products.
There are many other blockchain ecommerce projects here but many of them failed, and for this BitZon, I don't know if they are real or fake, but they just use the public template for their website