Using 25,000 USD capital properly

[terryp90]

I have an exchange Project that I have been running for some time, The biggest problem has been Capital. I just raised $25,000, I plan on adding a special coin built for the exchange with some added features ( I intend to do an ICO for this coin).

My Biggest Problem is How can I use a $25,000.00 budget effectively and Spread it over six Months,  The developers working with me on this Project are not collecting salaries and $25,000 is all we have .

What Marketing Channels will produce the best return on investment?

[elda34b]

I have an exchange Project that I have been running for some time, The biggest problem has been Capital. I just raised $25,000, I plan on adding a special coin built for the exchange with some added features ( I intend to do an ICO for this coin).

What is the feature of your exchange that can outclassed Binance and other exchange? If you don't have any, I doubt anyone would buy your tokens. You might want to try your luck by getting funds from start-up incubators or something similar.

What Marketing Channels will produce the best return on investment?

You need solid product first. After that you can try advertising in this forum or famous crypto site. Just don't do low effort campaign like Twitter RT and so on.

[Bitcoin_Arena]

I have an exchange Project that I have been running for some time, The biggest problem has been Capital. I just raised $25,000, I plan on adding a special coin built for the exchange with some added features ( I intend to do an ICO for this coin).

I would really try to be very careful when it comes to launching an ICO for the said coin. There was a time when Exchange coin ICOs were a thing, BNB coin, Kucoin shares, Huobi token etc but that time is long gone.
Recently people have totally lost interest in ICOs, Projects have failed to raise money due to total lack of interest and all one can get is a bunch of airdrop and bounty hunters in their telegram and other social media channels other than the real investors.

I guess this was all due to the recent bear market that taught people lots of lessons. So i would hate to see you spend, arrange and market and ICO which would fail without you meeting your goal.
IEO would be the biggest bet right now but it's also losing hype real quick. Maybe you could wait for the next tide to move with. Just my observation and opinion 

[JanEmil]

Use the money to build your product. Earn from people using your services.

[timerland]

Your developers should, imo, be working for a share of profits in the future, and not for salaries, especially with the project seems so big, and very suitable for long term profits.

I'd recommend hiring a marketing agency, or someone to take over marketing, and hand them 10,000 USD to market. I am not a professional in that region, so I can only give you some basic ideas of what I would like.

Constant content and social media updates from a professional team, Google and Twitter advertising, as well as press releases and articles. As much as you can afford, since the backend seems good, and all you need now is a good userbase (which marketing will bring in). Leave your telegram, skype or email around bitcointalk, and you'll get offers from these agencies, and make sure you pick the agency that has the experience, and is legitimate.

[legendster]

None of these replies actually address the question.

You should make the exchange a secondary feature while focusing on developing a cause for people to exchange - that is the only way for you to survive.
Use the 25k to develop an MVP, seek out long term incubators and advisors.

Pay a research firm to dig into your features and use the result to create a stronger point for your exchange to exist. Focus on giving a service to the people beyond being just an exchange, because there are many 'just exchanges' out there that aren't 'making it' .. if you know what I mean.

Need more advice? My inbox's doors are open to you.

[terryp90]

None of these replies actually address the question.

You should make the exchange a secondary feature while focusing on developing a cause for people to exchange - that is the only way for you to survive.

Use the 25k to develop an MVP, seek out long term incubators and advisors.

Pay a research firm to dig into your features and use the result to create a stronger point for your exchange to exist. Focus on giving a service to the people beyond being just an exchange, because there are many 'just exchanges' out there that aren't 'making it' .. if you know what I mean.

Need more advice? My inbox's doors are open to you.

Thank you for the reply, I have an idea of what I want to do and How to set my exchange apart from the rest.

[terryp90]

Constant content and social media updates from a professional team, Google and Twitter advertising, as well as press releases and articles. As much as you can afford, since the backend seems good, and all you need now is a good userbase (which marketing will bring in). Leave your telegram, skype or email around bitcointalk, and you'll get offers from these agencies, and make sure you pick the agency that has the experience, and is legitimate.

Thank you for the advise . I will surely follow this , the backend needs serious modification. Once I am sure what direction the project will face I will let you know.

[terryp90]

What is the feature of your exchange that can outclassed Binance and other exchange? If you don't have any, I doubt anyone would buy your tokens. You might want to try your luck by getting funds from start-up incubators or something similar.

You need solid product first. After that you can try advertising in this forum or famous crypto site. Just don't do low effort campaign like Twitter RT and so on.

Thank you. I do not plan on competing with Binance , I'm looking to create a new market, something no one else is doing.

[polypusx]

pm me if you need help to manage for marketing

[vit05]

25k is not enough for a serious project. How have you receive this money? From an investor? Or is your money?
If it is your money for using only for marketing, I would consider investing on Instagram. Facebook is allowing more ads from blockchain projects, and Instagram is the platform with best roi for new users.

[terryp90]

25k is not enough for a serious project. How have you receive this money? From an investor? Or is your money?
If it is your money for using only for marketing, I would consider investing on Instagram. Facebook is allowing more ads from blockchain projects, and Instagram is the platform with best roi for new users.

Personal Cash Not from an investor. I am totally aware that $25k is too small for a serious project.
I saw the facebook news on subreddit /r/CryptoCurrency/

[Zemomtum]

The time for ICO's is far gone. Most projects even failed to make it to a good exchanges that the investors can trade in only to end up listing on shit exchanges. Most projects that are succeeding now are those who already have a working products and the roadmap to extend such to the ecosystem

[Blockchain Mechanic]

I have an exchange Project that I have been running for some time, The biggest problem has been Capital. I just raised $25,000, I plan on adding a special coin built for the exchange with some added features ( I intend to do an ICO for this coin).

I would really try to be very careful when it comes to launching an ICO for the said coin. There was a time when Exchange coin ICOs were a thing, BNB coin, Kucoin shares, Huobi token etc but that time is long gone.
Recently people have totally lost interest in ICOs, Projects have failed to raise money due to total lack of interest and all one can get is a bunch of airdrop and bounty hunters in their telegram and other social media channels other than the real investors.

I guess this was all due to the recent bear market that taught people lots of lessons. So i would hate to see you spend, arrange and market and ICO which would fail without you meeting your goal.
IEO would be the biggest bet right now but it's also losing hype real quick. Maybe you could wait for the next tide to move with. Just my observation and opinion 

I'd have to agree with this, but to address your question :- Marketing is paramount to successfully getting people to take a look at your exchange. Once they are there they need a reason to pick your exchange over others. If your exchange has a good UX and back-end then you should try to focus on adding good viable coins, no fake volume and avoid scandals. The recent hacks also re-enforce the importance of security and insurance.

Good luck!

[rdbase]

25k is not enough for a serious project. How have you receive this money? From an investor? Or is your money?
If it is your money for using only for marketing, I would consider investing on Instagram. Facebook is allowing more ads from blockchain projects, and Instagram is the platform with best roi for new users.

$25,000 capital investment certainly is not enough for a viable exchange.
You can look at the wcex project started I believe close to two years ago. They had a massive following and knew the proper channels to get the word about their project before they launched.
I dont know if they were successful because after receiving they needed to do kyc and aml before distributing the free tokens for just signing up and getting them referrals to their project it completely turned me off of supporting them and I didnt bother to look any further into them.
I think they rebranded to wcx or something like this afterwards.