[ANN] CarryKoin e-Commerce IEO Announcement ✔✔

[CarryKoin e-Commerce]

Inconsistencies of present e-Commerce model:

The e-commerce companies operate as e-Tailers having their own inventory. The business operates on discounting model, which is a cash burner. The discounts vary from 10 to 70 %. The e-commerce companies in India have made a combined loss of $ 1 billion in the last year’s operation. Their model looks for loyalty from the customer, which is illusive, as it is tied to the discounts on offer. As a result, the e-commerce players are playing a losing game of thrones. Snapdeal is already into deep trouble and Flipkart is sold to Wal-Mart. The present business model is flawed and it’s a matter of time, it will collapse or phase out.

[CarryKoin e-Commerce]

Few of the problems with the present e-commerce model are –

1) Wrong Strategy - They are always on an End of Seasons Sale mode. Customer perceives them accordingly.

2) Lack of Confidence -  As soon as you offer a discount, your customer immediately loses confidence in you and sees that you don’t stand behind what you’re trying, wholeheartedly, to sell to them.

3) Growth of wrong marketplace - When you offer a discount, whether it’s the first engagement or the fifth engagement, there’s no going back. As soon as you lower your price, your customer will expect to see the same thing next time. That’s just bad business.

4) Value Deconstruction - Most people value something based on it’s price. Since price is fluctuating, customers perceive the present value as having high margins and deconstructs the real worth of the product.

5) Lack of Customer loyalty – The customer does not perceive value in the fluctuating price of the product and hence is not loyal to anyone.

6) The Mounting losses –Discounting is a vicious cycle. It is a never-ending cycle, that leads you back to that very first discount. Hence, present e-commerce companies are bleeding and moving eventually to phase out this model.

[CarryKoin e-Commerce]

CarryKoin is the solution for Global e-commerce:

1) Focus on value

This is number one priority, always. You need to focus on how your product or service can add value to your buyer. May be you are helping to free up more time for them to focus on other parts of their job. Maybe you are making their payroll process more efficient and cost-effective. May be you are removing all the intermediaries and giving maximum return to the primary producer. May be you are giving the chance to a local town shop famous for his Rasogollas to go global. May be you are helping the average buyer with essential groceries towards the end of the month when all his salary is spent. May be you are helping the seller with volumes and demands in other clusters and across country. May be you are converting all the non consumers of village goodies to consumers in cities.

2) Create the marketplace

90 % of the retail is offline. CarryKoin brings them on line to create the real market place using technology for trade and consumption. It’s a 20 trillion dollar of marketplace being created.

3) Social change (bottom of pyramid)

The digitization of small Mom and Pop shops, rural shops, non-Tin shops, hawkers, etc to a marketplace, where buyers can give huge volume to their goods will realign all the money to efficiency and quality, which knows no geographical boundaries and rich-poor divide. This will bring focus to the efficient products and services and unleash enterprise potential across the geography. All unstructured & undefined products become online from small Mom & Pop shops -Aquarium shop, Steel Utensils shop, Achar Murabba Papad shops, Hammer & Chisel shops, Lonavala Chikki, Curtains & Sofa Cloth, Car battery, Car tyre shop, Cement bags, Special Paan of Kolkata, Stationery, Fancy dresses on rent, local sun glasses shop, garden chair shops, home decoration shops, sports shop, etc. People are accessible to all the shops nationwide/worldwide. The shops can upload any product at any price and offer to customers nationwide/worldwide.

4) The Seller bears all cost

The seller offers hassle-free exchange and return policies to increase their brand proposition.

[CarryKoin e-Commerce]

HOW E-COMMERCE IS DIFFERENT WITH CARRYKOIN -

•   CARRYKOIN IS NOT THE NEXT ONE IN DISCOUNTING LEAGUE.

•   CARRYKOIN IS UNIQUE. IT DIGITISES ALL THE OFF LINE SHOPS TO ON LINE.

•   FREE FLOW OF TRADE HAPPENS THROUGH THE MARKETPLACE PROVIDED BY CARRYKOIN. A CENTRALISED COURIER CARTER, POST OFFICES, RAILWAY KIOSKS, ETC. PUSHES THE GOODS FROM THE BUYER TO THE SELLER IN THE MINIMUM TIME WITH TECHNOLOGY TRACKING.

•   AT CARRYKOIN, THERE IS A GREAT VALUE ADDITION IN TERMS OF SHOPPING AT LOCAL PREFERRED SHOPS ACROSS ALL CLUSTERS.

•   CARRYKOIN HAS GOT A UNIQUE STRATEGY WHERE 50 MILLION APPS WILL BE DOWNLOADED IN 30 DAYS TIME.

•   CARRYKOIN HAS ALL VERTICALS. IT’S A PURE PLUG AND PLAY.

•   SHOPPING WILL REMAIN CONSISTENT WITH REPEAT ORDERS DURING ENTIRE LIFETIME OF A BUYER. THE BUYER GETS CREDIT FACILITY FOR CONSISTENT BUYING AT THE END OF THE MONTH.

•   MINT IS USED TO INCENTIVISE THE ECOSYSTEM, THEREBY DISTRIBUTING WEALTH TO LOYAL CUSTOMERS

•   CARRYKOIN WILL RECREATE THE MARKET SEGMENTATION BASED ON POPULATION DENSITY. NEW MARKETS WILL BE INDIA, CHINA, USA & EUROPE, AFRICA, REST OF THE WORLD.

•   THE BUSINESS MODEL IS TUNED WITH A MISSION TO BRING HAPPINESS IN THE LIFE OF PEOPLE BY TECHNOLOGICAL APPLICATIONS.

[CarryKoin e-Commerce]

Volume of trade is a game changer with CarryKoin-

Global B2C e-commerce is touching around $ 3 trillion and this is projected to grow to $ 4 trillion by 2020. But the present e-commerce is just 10 % of the total retail sales worldwide. Balance 90 % is offline. CarryKoin is targeting to convert all the off line retail stores to on line digital stores and provide a market place for around $ 20 trillion of end to end trade through CarryKoin. This will take the e-commerce volume from the present 3 % of world GDP to 30 % of world GDP. This is the level of Game Changer we are looking at with CarryKoin

[CarryKoin e-Commerce]

Working Principle-

There is no portal in India, as of now, which is connecting all shops of India to all the people of India. The need is to run this Shop-Buyer network like a nationwide movement and not like a business, like a massive wave going all over India and replicate the same throughout the world. The business needs to move ahead in such a way that profitability becomes a by-product. Importantly, here the seller has an identity, unlike other shopping portals. The buyer knows from whom he is buying; he has got the trust to buy from a shop and therefore there will be very minimum returns, a key concern in any e-commerce business. The vision is to get all the shops in the world to walk to all people in the world. It will be a marketplace “Too big to fail and Too big to copy.”

[CarryKoin e-Commerce]

What Significant benefits the customer will enjoy 10 years from now

10 years from now, the Customer will be able to enjoy the following experiences -

1) Convenience – the word is “anywhere, anytime, whichever way the consumer wants it.”Instant gratification and Instant access driven in particular by millennial (born 1980–95) and also by Generation Z consumers (born 1996–2010).The desire for shopping experiences will intensify. This will translate into interactive, highly engaging online and real-world retail environments where augmented reality (AR) plays a key role. The provision of distinct and tangible shopping experiences, online and real-world, will become a key means to enhance and differentiate a brand’s value proposition. And retailers who fail to meet expectations will fall by the wayside.

[CarryKoin e-Commerce]

2) The pretzel-shaped shopping journey -Due to the proliferation of wearable devices and technology, smart TVs, connected cars and household appliances, beacons, and other technologies, the consumer journey in 2028 will increasingly look like a pretzel that twists, turns and loops back on itself. Consumers can start and end their shopping experiences on a mobile platform, in store or online. It is a fluid movement that will be even harder for retailers to keep up with or predict because it will include a growing number of devices and touch points.

[CarryKoin e-Commerce]

3) Collaborative consumption -The trend for collaborative consumption that is emerging today, whereby technology is used to facilitate the borrowing, sharing, lending, renting and swapping of goods and services, will become more pronounced by then. The sharing economy is also being shaped by a mindset that is far more attuned to environmental issues and the need to maximize existing resources.

[CarryKoin e-Commerce]

4) Pure play and physical retail (blurring boundaries) - Physical retail will still exist, but it will need a good reason to exist. Online moves into the real world. New entrants to retail will typically start from an online pure-play perspective, moving to test out physical retail space with pop-ups and then networks of collection/showcase stores. This is already the case in furniture. For many customers, one visit will be enough to build the trust necessary to make future purchases without needing to physically see and feel each new product. Existing pure-play online retailers will continue to develop physical presences, mainly to enhance fulfillment and customer service for multi-brand sellers. For most, this will take the form of partnerships along the lines that are emerging today, such as the click-and-collect models adopted by UK retailers.

[CarryKoin e-Commerce]

5) Manufacturer brands gain more power in retail -For many retail sectors, physical retail space will include more manufacturers and private-label retailers increasingly looking to showcase products and build brand awareness directly with consumers, with less emphasis on “take home” product transactions. These will tend to be small format stores. Smartphone and tablet manufacturer Samsung took a similar approach for its flagship Galaxy device, creating a network of Samsung Galaxy pop-up studios to showcase and sell the product.

[CarryKoin e-Commerce]

6) An increasingly fragmented physical footprint -The sale of branded products will continue to migrate to the web, as online merchants benefit from price-comparison. The “pile them high, sell them cheap” model will only remain viable at the very lowest end of the market, where the urgency of attaining products and the lack of a delivery charge supersede a lower online price. Demand for large-footprint physical retail space will continue to fall, as the need to keep complete inventories in stock at every store diminishes due to improved logistics built around online delivery. This will increase the pressure on the existing space to be more efficient and effective, although the ability to understand and measure the impact of physical space becomes more problematic as channels merge.

[CarryKoin e-Commerce]

7) Fulfillment is a major battleground, ushering in new models of Delivery -One-hour delivery services, click and collect delivery, etc.will create partnerships among Internet-based retailers to build up physical collection points. We also foresee non-competing physical retailers collaborating to allow the collection of each other’s products in each other’s stores. This will allow them to maintain a virtual geographic presence despite the need to reduce their own physical store networks. The largest players will invest in their own delivery systems in order to gain differentiation, as Amazon has already done. The use of drones and driverless cars, Uber-style delivery, etc will emerge as the key differentiator at the retail level.

[CarryKoin e-Commerce]

Towards a mobile-centric retail experience -Mobile is the glue between digital and physical universe. Mobile devices are already a key platform for digital content and communications, and the same is becoming true in the retail and commerce domain. By 2028, contextual location will be an integral part of the retail experience, driven by mobile technology. The ability to identify a user’s location and deliver targeted, timely, contextually relevant information, advertising and marketing messages is a powerful, compelling proposition. Moreover, the real-time aspect of location analytics will offer a more adaptive approach to marketing, enabling retailers to change their marketing and engagement in real time to meet an individual consumer’s needs. There is already a growing focus on hyper local commerce – precise targeting within a highly defined location – both outdoors and in building. A positive scenario for hyper local commerce is based on the premise that retailers, brands and other stakeholders proceed with great care. For retailers to make a return on investment for hyper local commerce, widespread consumer acceptance will be needed.

[CarryKoin e-Commerce]

9) Prepare for a mobile payments boom, driven by m-commerce -Mobile loyalty is in the ascendant. Mobile will soon become the dominant channel for loyalty programs and rewards. Mobile-enabled loyalty programs can provide levels of interactivity and engagement that traditional programs cannot match. Mobile channels, particularly when location-enabled, can provide rewards in real time. They can be further enhanced by social and gratification elements, which can help foster a sense of community around a program. There is also a practical element to mobile loyalty programs and rewards – the convenience of being able to load multiple digital reward cards into a mobile wallet. Even advertising will be a mobile-first experience.

[traveler007]

Millions of transactions per second? This looks another one empty promises... As for now no one project does not have so many TPS. As I know max is around 10k TPS per second.

[CarryKoin e-Commerce]

Millions of transactions per second? This looks another one empty promises... As for now no one project does not have so many TPS. As I know max is around 10k TPS per second.

Thank You Very Much for your response.

Traditional centralised database systems like Visa/ Master cards can process millions of transaction per second.

The decentralised Blockchain applications are limited by low transaction speed (around 10 per second for Bitcoin), high computing power and high storage requirements.

A lot of promising breakthrough is there to harness. We are aiming to invest 20 % of our e-Commerce revenue per annum to address this limitation. We  expect to come out with new age blockchain applications in 7 years time having all the pluses of a decentralised blockchain application and also matching the positives of traditional centralised databases in terms of high transactions per second, low storage and low computing requirement.

Team CarryKoin

[CarryKoin e-Commerce]

10) Context is king with Digital assistant - Moving from a 2-D to 3-D customer perspective. There will bemore digital services, platforms and devices than ever before, capable of generating data insights, including social media and messaging apps, location-based services, and online and mobile payments. On the devices front, smartphones, tablets and connected TVs will be joined by wearable, medical appliances, connected cars and multiple embedded touchpoints in smart homes and cities. There will also be a rise in business models that leverage predictive analytics to take product. Another element of the curetted shopping experience will be the emergence of the next generation of digital assistants. Today’s digital assistants, in the form of Siri, Cortana and Google, are just the beginning, and going forward, digital assistants will become far more sophisticated, applying the cognitive power of artificial intelligence to e-commerce.

[CarryKoin e-Commerce]

11) Hyper-connectivity will create new dynamics in retail -By 2028, consumers will be living in a hyper-connected, high-speed world where the Internet of Things (IoT) and machine-to-machine (M2M) connections will make retail more efficient and effective. Connected retail display cabinets and smart product tags will be common place, enabling retailers to track demand and report on stock levels in real time, which in turn will improve supply chain effectiveness. M2M will play out in adjacent sectors that will impact retail. For example, connected driverless cars with built-in GPS and video screens supporting streamed content could become an important marketing platform for brands and retailers. Connected appliances in smart homes could also become part of the retail equation, and Amazon is already exploring the opportunities with its Dash Replenishment Service (DRS) allowing consumers to make their own purchases.

[CarryKoin e-Commerce]

12) Augmented reality (AR) will be a strong driver for online and physical retail -We think that going forward, augmented reality (AR) rather than virtual reality (VR) will have the greatest impact on the retail experience. AR has the ability to blur the boundaries between the physical and digital worlds and with it the boundaries between online and in-store shopping. AR will give online customers an in-store experience, addressing the fit-and-feel issue that can deter consumers from making online purchases, particularly in apparel. For example, AR will allow consumers to virtually try on clothes and jewelry. This could significantly help lower returns on products that do not fit one’s body or personal space, such as clothes and home furnishings.