Really looking forward to this! Always excited for new social media experiences. Hope this takes off!
The usual struggle of launching a new social media channel is how to attract users to use this new platform. Because of the tough competition in the market, they should offer a unique edge of their social media channel and how it will be of significance to potential users. Because if it is just another app that will clutter their phones, I doubt it will sustain its longevity in the cyberspace.