A win-win situation for both companies, one of them on its way to collapse (Moneygram)
[1] and the other one (Ripple) that, after their fail attempt at getting the big banks to use their service, is now looking for new ventures to invest (a few months ago they invested in something related to blockchain games
[2]) to 'advertise' their centralized coin. XRP will be able to use the 'Moneygram' name to attract more people into their platform, while Moneygram might be able to survive another winter.
Market already reacted with a small spike in the price, but I wouldn't recommend people to give in to FOMO and buy XRP right now (you'll be doing the early XRP adopters a big favor by pumping the price). If you really want to buy, I'd wait a few more days/weeks after the hype dies down.
1. Moneygram stocks have been going down for years. Link: https://finance.yahoo.com/quote/MGI
2. https://coingape.com/xrp-gains-news-partnership-blockchain-gaming/