Here is a list of some of the giant's industry enter Crypto recently

[steem01]

all what we know for now that they use the blockchain technology and it s possible that they participate also in cryptocurrency business  no one knows what happen behind the scene 

[bitbunnny]

Well, it's a difference if they only use blockchain as a technology or they also incorporated cryptocurrencies into their business. This is not the same thing but people often mix that. Using blockchain doesn't necessary be connected with using crypto.
Anyway, both blockchain and use of cryptocurrencies in businesses is a good promotion and helps to raise awarness of people about these technologies and possibilities of their usage in different industries but doesn't necessary increase the adoption.

[buwaytress]

Well, it's a difference if they only use blockchain as a technology or they also incorporated cryptocurrencies into their business. This is not the same thing but people often mix that. Using blockchain doesn't necessary be connected with using crypto.
Anyway, both blockchain and use of cryptocurrencies in businesses is a good promotion and helps to raise awarness of people about these technologies and possibilities of their usage in different industries but doesn't necessary increase the adoption.

It doesn't matter how they want to swing it. If they were truly "entering" into crypto, they'd be learning to use Bitcoin, they'd be advocating for it. Accepting it. Paying staff salaries in Bitcoin. Promoting open source. Getting people to actually devote some resources to improving and developing it.

So yeah, doesn't matter if they're all developing their own crypto or blockchain. They're in it for the money. Nothing wrong with that either. Just no need to pretend otherwise.

[lixer]

What exactly have they contributed ? So ever since they joined ,did that make the price of cryptocurrencies to go up or was it even going down the more? So what has they been contributing ,if not to their own selfish interest? To be sincere all these people are just fighting for their own selfish interest and nothing else.

So, I am not even excited about any of these. Even Facebook that has joined recently ,I know that there is nothing else that they are joining if not for the same thing, just to make more money and nothing else. I have been seeing post that they are going to use their currency to trace where you buy things online and all that ,and then use the information they get to channel their ads properly lol. So, forget about all these things , they all jumping on crypto due to what they will gain from it and nothing else.