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Nothing special! It might create some hype but doesn't mean that Lucky.io would increase its traffic.Lucky.io is a casino site and I thought
it was a sportsbook but it isn't.They might hire anyone which is famous but neither which way where paying up these personalities
would add up into their expense and the results doesn't give out an assurance for positive ones.
I also have similar understanding on this platform! However, while browsing their website, I found this,
LUCKY.io is currently undergoing a major upgrade, with an updated platform on the way, as well as a brand-new gaming currency: the LUCK token. It will use the token to build a fully self-governing ecosystem combining provably fair gaming with world-class slots, tables games, live casino, sports betting and more.
The new platform will be formally launched at a major international blockchain conference in August, with details to follow.
So their Sports Betting portion of the website is not live yet! I tried to find reviews about this website and I found none at all! I am just being redirected to luckygames.io which is obviously a very different entity!
However, what I found is that the same domain is on sale at Afternic.com for 88 grand. Check the link below,
https://www.afternic.com/domain/lucky.io