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The Challenge
Digital advertising is overrun by middlemen, trackers and fraud.
Users are abused
Up to 50% of the average user’s mobile data is for ads and trackers, costing as much as $23 a month.
Ads use about 5 seconds of mobile load time on average.
Ads decrease phone battery life by as much as 21%.
Privacy is violated when large media sites host up to 70 trackers.
Malware (malvertisements, ransom-ware) is up 132% in one year.
Publishers are hurting
Google and Facebook take 73% of all ad dollars and 99% of all growth.
Revenue is recently down 66%.
Bots inflicted $7.2 billion in fraud last year.
Over 600 million phones and desktops run ad-blocking.
Publishers cannot seamlessly monetize value added services.
Advertisers are losing
Advertisers lack good information on what they are paying for.
Marketers are often fooled by bogus websites and bots that commit fraud.
Targeting is poor, making users more likely to ignore ads.
