When people know he is not satoshi, why paying attention to him. You are making him famous without any reason by posting stuff related to him.
It's a good thing for them posting some stuff about Craig for them to know that he's an imposter. We definitely knew that he's not the real Satoshi Nakamoto and satoshi will never reveal him/herself.
When posting news/articles about him, it doesn't mean they wanted to make him more famous, it's just an awareness especially for those who are new to the community.