I am no fan of KPop, so my initial stance is no. I wonder what would this project brings to the cryptocommunity. I think this is just another ride the trend stuff and honestly we already have the same kind of cryptocurrency that deals about music and arts but they all gone silent now.
In this current day many people love many kpop group and most of them always go in their kpop group concert. Maybe a lot of people who truly love kpop will invest in this kind of project and actually some of my friends love kpop group so I think they will also invest on it. And, Aside from that they love kpop group they have some knowledge about crypto.
I doubt that, the maority of the audience that loves KPop I think is too young to be an investors and I really don't see any profit to gain in this kind of cryptocurrency, in short this is just a money grab scheme of the creator ,just like some of the loyalty rewards program crypto project.