Binance is still being hyped by now. Even with all those mistakes that they have made and a lot of negative feedbacks they are still in the number 1 spot. You could call this already a hype.
Just talking about it increases its dominance again.
Utility tokens. Yes, I think there is not much usage for them now. BNB though makes it cheaper to trade in Binance so I would also pick to use it rather than being charged with Bitcoin or other coins.
Maybe you know that Token can be killed at any time or become Token of top 100 CMC. Traders and whales determine the value of a token. When any whale makes a decision, it can turn the Token into garbage or gold. Everything is getting better when listed on BNB.
If it has a working product already, it will be not like that and of course, it will survive from the market crisis. Well, it likely to see that most tokens don't have a good market value nor investors appreciate it. Though we think that its creation serves its purpose but not actually we feel it besides, many investors suffer big losses because they trust this thing.
BNB did an impressive market growth because investors see assurance with this coin and exactly they never fail of what they are expecting to happen. Binance market support is in place and ain't no wonder that they will have a good reputation.