Hello Everyone,
Nakbe Chain is coming!
http://en.nakbe.org/E-commerce shopping has become a way of life for people, and people are increasingly dependent on it. The performance of e-commerce companies also performed well. Ali's net profit for FY 2018 was 61.4 billion yuan, and Amazon's 2018 net profit was 10 billion U.S. dollars. Undoubtedly, the performance of the two giants will continue to grow at a high rate next year. The e-commerce enterprise's web shopping portal system is a relatively simple IT technology, and the current e-commerce system sprung up has confirmed this problem. Therefore, the profits brought by technology should be gradually reduced. However, e-commerce companies as a distribution intermediary to connect manufacturers and end customers, small merchants and end customers, depended on the advantages of IT technology over manufacturers or small businesses enterprises, the final customer has formed a huge advantage, and obtained a huge profit return. With the emergence of new technologies such as 5G technology, optical fiber network, VR, and intelligent terminals, the centralized e-commerce system is facing problems caused by network bandwidth and centralized faults. This project reshapes the e-commerce industry through blockchain technology. By protecting the reasonable interests and rights of the manufacturers or small merchants, the final customers, reducing the excessive profits obtained by e-commerce companies, and promoting the formation of the reasonable distribution of the interests of e-commerce companies, the merchants and the end customers. At the same time, decentralized technology is used to improve the e-commerce system to meet the future high-bandwidth and large-volume access requirements.
Problems with e-commerce
Driven by e-commerce giants such as Ali/Amazon, the e-commerce business is developing rapidly. Moreover, e-commerce companies that are network intermediaries are forming a winner-takes-all role. For the manufacturer/small merchants, depending on the advantages of the technology platform and the control of the users, the ex-factory price of the manufacturer's products is further lowered, and the sales cost of
the small merchants is raised by the bidding ranking, etc., for ordinary users, based on the users Information, and results of big data analytics on private information, draws much more profit from users. The existing e-commerce enterprises have seriously deviated from the role of an Internet intermediary, and become a giant predator in the industrial chain who profit from both supply and demand. At the same time, the
centralized e-commerce system has brought many unfavorable situations, and the e-commerce system urgently needs technological innovation. Mainly in the following aspects:
1、The cost of small merchants remains high: In the e-commerce model like Ali Taobao, the small merchants in the e-commerce system increase the sales cost of the merchants on the network to close to or even exceed the physical store by renting IT resources and high cost of attracting attention. In order to pursue the profits, the sale of counterfeit and shoddy goods is difficult to avoid, and leading to hinder the development of e-commerce business.
2、Manufacturers have extremely low profit and lack of product quality: In the amazon-like e-commerce model, amazon relies on the advantages of e-commerce shopping portals to suppress the profit of commodity manufacturers, resulting in a lot of difference between the quality of products sold by e-commerce and the products sold in physical stores.
3、Illegal use of user privacy data: E-commerce enterprises use the big data technology to analyze the collected user data, seriously infringe the user's privacy, and without the user's permission or force user to give permission to analyze the user's shopping purpose. induce user to purchase related products proactively and obtain excess profits.
4、Lack of supply chain supervision: Due to the lack of blockchain technology, it is difficult for existing e-commerce companies to trace the product. Even if it is realized, it is difficult for users to believe the truth of traceability information.
5、The user evaluation is ineffective: the user's evaluation information on the product is stored in the central e-commerce system, and the e-commerce enterprise pursues the profit. The user evaluation information can be modified and deleted at will, resulting in the lack of the main judgment basis when the user purchases the product, and the price-performance ratio is very low, even completely dissatisfied with the product.
6、Centralized E-commerce system bandwidth problem: Many users flock to a few e-commerce system nodes, resulting in high system bandwidth consumption, which will affect the user's shopping experience. Especially in the future, 5G technology, VR and other high-bandwidth technologies are applied on the user side,
and the centralized e-commerce will not be able to support the normal shopping experience of users.
7、User privacy data leakage: The centralized system stores user privacy data. External hackers or internal operations and maintenance personnel of e-commerce companies may be exposed to user privacy data. Under the influence of interests,
reselling user privacy data of the user, causing huge losses and security risks.
From the current development trend, e-commerce intermediaries are inevitably becoming super giants. The ultra-high profits of e-commerce will seriously damage the healthy development of the industrial chain, and the centralization of construction will also damage the user's shopping experience and bring harmful technical risks.
project solution
The project uses blockchain technology to transform and optimize the e-commerce system, completely solving the above-mentioned problems of e-commerce enterprises. The measures taken are as follows:
1、User privacy is controlled by the user. Only when the user allows it, the e-commerce enterprise and the merchant can use it. Otherwise, the e-commerce enterprise and the merchant cannot see the user's private information.
2、User privacy information is stored in multiple-levels encryption methods, and there is no risk of operation and maintenance personnel or hackers stealing.
3、The sales info. of the goods are completely open, and e-commerce companies and merchants as well as ordinary customers can view these info., but the information about the merchants/factories and customers is completely confidential. Eliminate the opportunity for e-commerce companies to use information asymmetrily to obtain high profits in the industry chain.
4、The product search results do not support the auction ranking, and the order display of the same condition is displayed in order of rotation, avoiding additional costs to the merchants and avoiding misleading consumers.
5 、 The commodity evaluation information is stored in blockchain, which provides an important reference for customers to select goods.
6、The product traceability information is stored in blockchain to ensure that the goods can be traced accurately.
7、E-commerce enterprise system is distributed deployment, and will not cause user shopping experience problems due to ingress bandwidth.
The future blockchain e-commerce platform will become the first choice for e-commerce enterprise 2.0, the main reasons are as follows:
1、E-commerce enterprises deployed on the blockchain e-commerce platform, do not need relevant hardware and network resources investment, maintenance personnel are also greatly reduced, e-commerce operation costs are saved by more than 50%.
2、The e-commerce system based on the blockchain e-commerce platform never stops, because the system is deployed on a distributed system, the system will not be paralyzed due to a single point of failure.
3、Users are more reliant on e-commerce companies on the blockchain e-commerce platform, users can get real privacy protection and real traceability information and evaluation information of products.
4、Users of the blockchain e-commerce platform will become the most loyal users, and e-commerce companies naturally have some loyal customers.
5 、 Manufacturers, small merchants, e-commerce companies and final consumers will get a good industrial chain balance on the blockchain e-commerce platform. Manufacturers, small merchants and final consumers will not be controlled by e-commerce companies. each party can get reasonable profits and benefits.
