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Question: Which of These Premium Names Would you Choose for your Gambling Site?
DiceWheel.com
BetFlexi.com
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VegasPrize.com
xCashout.com

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Author Topic: Premium Domain Name is the Best Asset for a Gambling Startup  (Read 278 times)
dantee1
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September 30, 2019, 05:58:20 PM
Last edit: October 02, 2019, 12:47:31 PM by dantee1
 #1

Of all the casino sites advertising on this forum, only few has great domain names. These 1% few are the smartest of casinos on this forum and they are certainly the biggest and most profitable. This is because the ingredient of success in Gambling business is in the quality of the domain name you choose.

A domain name builds your brand. If your domain name matches your company name, it reinforces your brand, making it easier for customers to remember and return. It will also be easier to win business via word of mouth because customers will remember your name and pass it along to friends.

Make no mistake about it, the internet is a .com world. If your domain name is anything outside .com, you are simply wasting your valuable marketing resources. It is not by chance that some of the biggest and most successful Gambling sites in the world, and on this forum, are on .com domain names. Anything outside .com is a pure waste of time and resources.

Ask Edward Craven, Stunna, and their co-founders how much they acquired Stake.com domain name. I'd be surprised if they spent anything less than a million USD on the name. You think they are stupid? Certainly not. On the contrary, they are among the smartest investors who understands what it takes to succeed in this crowded ecosystem.  

Till this day, Sportsbet.io still loose significant amount of traffic to their .com counterpart, and would have been far bigger than what they are today if they had acquired the Sportsbet.com.

Casinos with great category specific domain names such as FortuneJack.com will always control the largest market share. The rest who operates on junk names are either wasting their times or losing out from great market opportunities.

You don't settle for a domain name because you like it. Settle for a domain name that your potential customers could easily identify with. And there is no better domain extension than .com, not even close, as you can see from the chart below.



Breakdown of Domain Extension for Startups in 2019



When considering domain name values there are many factors to consider. Domain names that are short, category defining, and meaningful are the most valuable. Even if your domain is meaningful but lack the .com extension, it is still as bad as meaningless domains. Make out a budget to acquire a premium domain name because your best marketing material for your gambling business is your domain name. That's what your potential customers would have to remember and deal with, most of the times. So, choose wisely!

Contact me for a Chance to Own any of the Domain Names on my Signature

I can also help you choose a quality domain name for your gaming business. Don't make the mistakes others made. Make sure you settle for the best domain name that will give you the win and save you thousands in advertising dollars.

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September 30, 2019, 07:35:21 PM
 #2

I think .com domain is not the most compliance domain for gambling industry because there is .casino domain, it is just because .com domains are known well by most of people. Talking about .io is actually not that bad for gambling, a lot of start-up in crypto space are using .io domain, I guess it because crypto is very close to IT and technical stuffs.

 
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September 30, 2019, 07:54:07 PM
 #3

The domain name is not a fundamental factor in the success of gambling. It is much more important to have marketing professionals in your team, as well as create a favorable atmosphere for the player and other factors, for example, add games that are not there and become special. And so buying a domain for crazy money is a waste of them.

 
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September 30, 2019, 09:05:15 PM
 #4

Well, I understand that the .com domain is one of the most expensive and give the sites greater authenticity, however the sites you have named are excellent and very reliable, there are other sites with domain .io that actually has gone very good, like my signature 2dice.io is very good and reliable, the security index is incredible.

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September 30, 2019, 09:32:42 PM
Merited by xandry (1), Lanatsa (1)
 #5

I think your point about .com is right, and it's a bit silly to be using anything but it (unless you also have the .com secured). But I also just don't think domains are that important in general, as long as you can find something moderately brandable. Also for the love of god, domains that are just some keywords (e.g. bitcoincasino.com ) are pretty awful.
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September 30, 2019, 10:27:48 PM
 #6

The domain name is not a fundamental factor in the success of gambling. It is much more important to have marketing professionals in your team, as well as create a favorable atmosphere for the player and other factors, for example, add games that are not there and become special. And so buying a domain for crazy money is a waste of them.

Saying that "the domain name is not a fundamental factor in the success of gambling" is the same thing as saying that the engine is not a fundamental factor for an efficient airplane. It doesn't matter how extensive the body is, use the wrong engine and the plane will crash. 60% of your marketing efforts will go wasted if you do not have the right domain name with dotcom extension! That's a pure fact.

Take Wolf.bet for example, 50% of it's returning visitors are going to type Wolfbet.com on their browser. And once the site failed to load, they may be inclined to move elsewhere, concluding that Wolf.bet is either unresponsive or have gone out of business.

Quote
And so buying a domain for crazy money is a waste of them.

This statement is a clear example of penny wise pounds foolish. People who makes this mistake ends up wasting tones of crazy money in marketing, trying to catch up with what they would have gained easily with quality premium .com domain.  

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October 01, 2019, 02:49:45 AM
 #7

I don't see .CC domain anywhere on the list. It is probably in 'others' category,
but I think it is good domain and can be used for gambling a and casino  industry

.bet is also good

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October 01, 2019, 06:14:07 AM
 #8

Quote
Of all the casino sites advertising on this forum, only few has great domain names. These 1% few are the smartest of casinos on this forum and they are certainly the biggest and most profitable. This is because the ingredient of success in Gambling business is in the quality of the domain name you choose

Nope! Domain name is important but it is not the single most important factor for the success of an online casino! If that was the case, bet365 wouldn't have become one of the greatest name in online casino world!

It is probably the initial thing that a casino owner has to do right to start with. But trust, fairness and great customer support offers more value to a layman player than a super premium domain name! The best asset for a start up casino is the willingness to create great customer experience, at least for me!

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October 01, 2019, 07:15:44 AM
 #9

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Of all the casino sites advertising on this forum, only few has great domain names. These 1% few are the smartest of casinos on this forum and they are certainly the biggest and most profitable. This is because the ingredient of success in Gambling business is in the quality of the domain name you choose

Nope! Domain name is important but it is not the single most important factor for the success of an online casino! If that was the case, bet365 wouldn't have become one of the greatest name in online casino world!

It is probably the initial thing that a casino owner has to do right to start with. But trust, fairness and great customer support offers more value to a layman player than a super premium domain name! The best asset for a start up casino is the willingness to create great customer experience, at least for me!

Bet365 is among the early pioneers of online betting. So they leveraged their early starter status to make up for the less than average domain name. Still, don't forget they are using .com. Imagine what life would have been with them if they are using anything less than .com?

Domain name is not the only thing that will make your online casino a success but certainly on top of the list. It is your brand, the connector between your business and the customers. It can be liken to your office building, your business address and location. You need to make the first impression with it. Bad locations kills businesses!

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October 01, 2019, 07:42:30 AM
 #10

I disagree. I know that domain name is an important factor op, but the best asset for a gambling startup is its marketing ability in my opinion followed by low margins and house edge and great customer support.

Sites like Sportsbet.io have managed to draw in many customers thanks to their signature campaign on bitcointalk which is why many startups like Mintdice, Wolf.bet etc are following its lead in order to attract traffic. In my opinion, this is the best method of attracting gamblers to crypto gambling sites.
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October 01, 2019, 08:27:58 AM
 #11

I disagree. I know that domain name is an important factor op, but the best asset for a gambling startup is its marketing ability in my opinion followed by low margins and house edge and great customer support.

Sites like Sportsbet.io have managed to draw in many customers thanks to their signature campaign on bitcointalk which is why many startups like Mintdice, Wolf.bet etc are following its lead in order to attract traffic. In my opinion, this is the best method of attracting gamblers to crypto gambling sites.

You may disagree but statistics also disagrees with you. Again, how can you talk about the importance of marketing and still play down on the importance of quality domain name? Are you aware that 70% of people who clicks on your signature adverts never signup straightaway? Some of them memorized the domain name to come back later and signup. This is where quality, memorable, .com domain name plays a key role in your marketing. If you mess it up, you will be losing out of returning customers.

Even Sportsbet.io knows quite well they are missing out greatly from the lack of .com version of their name. They are simply stuck with the bone in their throat. They are doing quite well, no doubt about that. But not nearly as well as they'd have been doing with the .com. I wish Stunna could come here and explain to you guys how acquiring Stake.com domain name helped improved their marketing efforts, and skyrocket the platform.

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October 01, 2019, 10:11:51 AM
 #12

It's one of the things that people would remember. Imagine having a hard name that isn't related to gambling or anything. That's just annoying. Is it just me? So yes, I agree that having the best domain name with a gambling site would be the best asset. There are a lot of things that people should watch out when starting their own domain like:

  • Numbers - we all know it's kind of weird unless it has something to do with the site
  • Slang terms - funny spellings and words that are meant to be like that
  • Other taken website domains - maybe you are planning to be like a certain site, copying is not an option

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October 01, 2019, 10:13:09 AM
 #13

I disagree. I know that domain name is an important factor op, but the best asset for a gambling startup is its marketing ability in my opinion followed by low margins and house edge and great customer support.

Sites like Sportsbet.io have managed to draw in many customers thanks to their signature campaign on bitcointalk which is why many startups like Mintdice, Wolf.bet etc are following its lead in order to attract traffic. In my opinion, this is the best method of attracting gamblers to crypto gambling sites.

You may disagree but statistics also disagrees with you. Again, how can you talk about the importance of marketing and still play down on the importance of quality domain name? Are you aware that 70% of people who clicks on your signature adverts never signup straightaway? Some of them memorized the domain name to come back later and signup. This is where quality, memorable, .com domain name plays a key role in your marketing. If you mess it up, you will be losing out of returning customers.

Even Sportsbet.io knows quite well they are missing out greatly from the lack of .com version of their name. They are simply stuck with the bone in their throat. They are doing quite well, no doubt about that. But not nearly as well as they'd have been doing with the .com. I wish Stunna could come here and explain to you guys how acquiring Stake.com domain name helped improved their marketing efforts, and skyrocket the platform.

True, domains are definitely a nice-to-have, but are they really as important as you claim?

Your research regarding .com domains etc. are not surprising, and we know that the more premium the domain, the better it is for marketing in general. However, factoring in opportunity cost especially for gambling startups, is it really worth having a premium domain that costs thousands of dollars because of a few keywords at a cost of more marketing and/or a higher bankroll?

That's just my two cents. It's obviously different for bigger sites with an already established customer base that wants to expand, like PD/stake.

 
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October 01, 2019, 10:43:04 AM
 #14

Even Sportsbet.io knows quite well they are missing out greatly from the lack of .com version of their name. They are simply stuck with the bone in their throat. They are doing quite well, no doubt about that. But not nearly as well as they'd have been doing with the .com.
I doubt they are missing out on a lot. When I searched for Sportsbet on google, they were ranked 2nd in the list which is more than enough to draw in a substantial amount of traffic. A single factor cannot determine the success of a gambling site just like any other site.

What helped Stake more than its domain name was the already popular Primedice which you seem to be forgetting. Both these factors helped make it popular today. Marketing is a vital aspect of any site no matter how good its domain name is.
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October 01, 2019, 12:39:53 PM
 #15

Even Sportsbet.io knows quite well they are missing out greatly from the lack of .com version of their name. They are simply stuck with the bone in their throat. They are doing quite well, no doubt about that. But not nearly as well as they'd have been doing with the .com.
I doubt they are missing out on a lot. When I searched for Sportsbet on google, they were ranked 2nd in the list which is more than enough to draw in a substantial amount of traffic. A single factor cannot determine the success of a gambling site just like any other site.

What helped Stake more than its domain name was the already popular Primedice which you seem to be forgetting. Both these factors helped make it popular today. Marketing is a vital aspect of any site no matter how good its domain name is.

They are missing a lot, and they know it. Remember they are one of the major sponsors of Watford FC. This means their name will be on display on the stadium and on TV. Millions of people seeing Sportsbet.io on TV will either type Sportsbet.com or Sportsbetio.com and if they search it on Google, Sportsbet.io is nowhere near number one. At least not in my own search.

PrimeDice.com is also a premium domain name and also on .com. You see, those guys have been getting their domain names right, right from the beginning, it's not a matter of having made it big and is now upgrading. They have been right with their domain names - be it PrimeDice.com or Stake.com. They don't mess with .whatever.


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October 01, 2019, 05:18:29 PM
 #16

I don't think the domain name is as significant as you say any domain name should work as long as it stands out a bit and is memorable.
A domain name like bitcoin-gamble-casino782.com would be pretty bad because its hard to say hard to remember and is not very memorable.
What matters most in a successful gambling site is the service and the track record of trust between the company and its users.
People trust stake and primedice because its owners track record not because stake.com is a one word on topic domain name

 
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October 02, 2019, 07:51:34 AM
 #17

I don't think the domain name is as significant as you say any domain name should work as long as it stands out a bit and is memorable.
A domain name like bitcoin-gamble-casino782.com would be pretty bad because its hard to say hard to remember and is not very memorable.
What matters most in a successful gambling site is the service and the track record of trust between the company and its users.
People trust stake and primedice because its owners track record not because stake.com is a one word on topic domain name

It's obvious you guys aren't reading my replies or you are reading but not getting the context of my argument. A bad domain extension will hamper your progress. It doesn't matter if it's memorable or short. When I say "bad domain extension" I mean extension that is not .com. You can argue that till tomorrow, it doesn't change the facts, and I have given enough examples to illustrate the points.

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October 02, 2019, 10:05:58 AM
 #18

I agree with everything you have written, a really good domain name should be the primary concern of who is starting the casino business, of course without forgetting the security and reliability of the code, the website designer, the quality of the services it will provide. ... there are many things that need to be thought through and done well for everything to go well. But I'm very curious to know something:

what is the price of these your domains?

Don't make the mistakes others made. Make sure you settle for the best domain name that will give you the win and save you thousands in advertising dollars.

I ask the same question again:

What is the price of these domains you are selling?

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October 02, 2019, 10:48:49 AM
 #19

I agree with everything you have written, a really good domain name should be the primary concern of who is starting the casino business, of course without forgetting the security and reliability of the code, the website designer, the quality of the services it will provide. ... there are many things that need to be thought through and done well for everything to go well. But I'm very curious to know something:

what is the price of these your domains?

Don't make the mistakes others made. Make sure you settle for the best domain name that will give you the win and save you thousands in advertising dollars.

I ask the same question again:

What is the price of these domains you are selling?

You are getting my point. Everything else on your casino can be changed. You can change the type of games, the script you are using, the designs of your casino platform, and almost everything else. But once you pick a bad domain name, you are likely gonna stick with it forever. That's why you need to be smart about your choices. It's not a decision you should take lightly, going for cheap domain names because you want to save dollars may end up costing you a lot more in your business.

Well, the names I'm selling are open for reasonable offers. There's no specific price tags on most of them. Just make your offers (reasonable offers, not low ball) and we take it from there. I accept cash, equity, or both. Payment plan is also acceptable.

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October 02, 2019, 11:37:10 AM
 #20

I can't agree with you 100% because for example let's take blockchain.info <-- They were biggest in their niche with that domain name too (I know they bought .com now). So .info didn't ruin their success.
On another hand I don't like when you compare sportsbet to fortunejack, because at some point they are very different, sportsbet only aims sportsbooks and fortune jack is more wide in game segments.
Do you know income of each casino? Because I highly doubt FJ is over sportsbet if we consider the fact that sportsbet has become very popular and they signed contract with some great premier league clubs.

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