If it is true, it is good development for not only for ETH but also for crypto world. As global companies like IKEA start to use (even pronounce) crypto currency, it will be good opportunities for all crypto world make their own advertisement. With this purpose new traders and investors can meet with crypto. More money can flow to crypto.
In these situation, we must be careful about new traders not be scamed by scammers. We must protect all crypto world against scammers for the sake of crypto.