it must be an east coast thing. never seen them on the west coast.
I'm assuming Gemini is based out of New York, but I haven't fact checked that.
Not sure how effective that advertising is going to be--if you're into crypto and need an exchange, you probably know about Gemini to begin with. I can't say I like the whole "crypto needs rules" thing, and I'm not sure what the Winklevii are thinking with that. Crypto is going to get more rules and regulations (pretty sure of that), but whether it needs them is another story.
Let them spread the word about Bitcoin. It's much stronger of a message than Gemini bla bla exchange.
Yeah, I still think it's cool that you can see something bitcoin-related on top of a NYC taxi cab even if it's a Gemini advert.