This BAT with their product, the Brave Browser is good for the cryptocurrency world since they have already lot of users, even me, I'm from google chrome browser and recently switched to Brave Browser.
And I also recently saw some article about on the CEO of Brave Browser which said that the Brave Browser users is increasing since the release of their product, so good news especially for those people/content creator which you can earn BAT TOKENS.
And just note that about their KYC things;
Uphold KYC (know-your-customer) verification is now required in order to receive BAT publisher payouts
KYC things on privacy browser/cryptocurrency about browser.