Get free marketing help for your project!

[TimtheYoutuber]

Free Case Study: https://www.forrestvisions.com/blog/social-media-case-study-review-of-a-cryptocurrency-exchange


This case study is a little long, but it is worth the read! It explains how Forrest Visions was able to market a cryptocurrency exchange start-up. You can use the research and tips on your business and maybe learn some lessons on approaches.


Everyone can be successful you just need motivation and well to actually get work done, this is a free guide on a marketing approach you can use. Let me know what your thoughts are, I would love to hear some different approaches.

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[AdolfinWolf]

I'm not so sure what exactly it is that i should take away after skimming through your article.

First; you push some basic data on us; eg most people don't know a lot about crypto. Okay,, who cares, right, we know : P...
<...>

Now comes the interesting part: the results, (which i really can't correlate with the exchange in question.)

You're saying the oodlebit went from 355 followers, to 33k, -- https://twitter.com/oodlebit
And... Their traffic went from 0 to hero, all thanks to you guys.

But, taking a closer look, this all looks very unnatural. To start off, their twitter account:

https://twitter.com/oodlebit/status/1162383361853333504
https://twitter.com/oodlebit/status/1118152950281658368
Look at these comments. Who leaves that? Either bots or people paid to do so.

It's also funny, that even for the most useless promotion posts, you always get between 40-80 retweets.
https://twitter.com/oodlebit/status/1033726436522176512
https://twitter.com/oodlebit/status/1033816355873669120

i think i could set up a formula for that, just saying.


And then the traffic; you said that it received 100k+ visits in the article?
...When we take a look at the oodlebit.com market- https://oodlebit.com/ it is completely dead? These 100k visits converted to 0 customers?

What am i missing.

[TimtheYoutuber]

I'm not so sure what exactly it is that i should take away after skimming through your article.

First; you push some basic data on us; eg most people don't know a lot about crypto. Okay,, who cares, right, we know : P...
<...>

Now comes the interesting part: the results, (which i really can't correlate with the exchange in question.)

You're saying the oodlebit went from 355 followers, to 33k, -- https://twitter.com/oodlebit
And... Their traffic went from 0 to hero, all thanks to you guys.

But, taking a closer look, this all looks very unnatural. To start off, their twitter account:

https://twitter.com/oodlebit/status/1162383361853333504
https://twitter.com/oodlebit/status/1118152950281658368
Look at these comments. Who leaves that? Either bots or people paid to do so.

It's also funny, that even for the most useless promotion posts, you always get between 40-80 retweets.
https://twitter.com/oodlebit/status/1033726436522176512
https://twitter.com/oodlebit/status/1033816355873669120

i think i could set up a formula for that, just saying.


And then the traffic; you said that it received 100k+ visits in the article?
...When we take a look at the oodlebit.com market- https://oodlebit.com/ it is completely dead? These 100k visits converted to 0 customers?

What am i missing.

I never respond to negative comments, but some points seem vaild so I will help out.


"First; you push some basic data on us; eg most people don't know a lot about crypto. Okay,, who cares, right, we know : P..."

It was actually surprising to find people didn't know much about crypto since the interviews were conducted on a cryptocurrency forum. This is basic 101, you need to do research before marketing a project.

Some of the links you had posted where not from content that we posted. Do I think some comments were bots? Of course, we're talking about the cryptocurrency community. Go under Coindesk posts and it will be littered. The reason I brought up engagements is that we were actually getting a lot of sign-ups on the beta etc

We haven't worked on Oodlebit in months, we ended our contract as soon as Oodlebit was losing funding. So it does make sense that the traffic would be dying down as there might only be one or two people working on the projects back end. Programming and software is hard and unfortunately, it never came to the market when we were working on the project.


Anyway, I think we did a good job of presenting the material in a way that could help structure someone else's marketing approach.

[TimtheYoutuber]

This can be very helpful for people that are starting their own cryptocurrency projects. If you have questions on the ideology or ideas, then feel free to ask and I would love to respond. Let the discussions begin!

[buwaytress]

Hey Tim, I've seen some of your posts and of course, respect you as a fellow freelancer, we're all trying to make a living here, and we all want to try and share knowledge -- but I've always had my doubts about marketing for crypto, done the way most digital marketing is carried out.

I think actual engagement is still very difficult to achieve in the short term, and there's only so much that so-called growth hacking strategies can do for organic growth and "real" engagement.

I personally like a few brands I follow, and you can see perhaps a couple or more posts with comments in a week, but these generate a lot of further comments but they're useful and guys like me go through the entire length to read.

But overall, statistically, they have shit, close to 0% engagement. But zero spam comments.

My issue with paid marketing and growth hacking (I've tried them in the past for various small projects) is that they seem to give me the #s, but not the staying power, non-sustainable impact. And in fact, the long-term repercussion for many projects who try paid marketing is that they're left with thousands of followers who probably aren't real people OR aren't people who will ever be invested (time or effort) into the project.

OF course, I know you're talking about free marketing, and not paid. But my point is, maybe taking short cuts ends up getting you lost in the wilderness? As opposed to not marketing and just getting stuck in obscurity? =)

[TimtheYoutuber]

Hey Tim, I've seen some of your posts and of course, respect you as a fellow freelancer, we're all trying to make a living here, and we all want to try and share knowledge -- but I've always had my doubts about marketing for crypto, done the way most digital marketing is carried out.

I think actual engagement is still very difficult to achieve in the short term, and there's only so much that so-called growth hacking strategies can do for organic growth and "real" engagement.

I personally like a few brands I follow, and you can see perhaps a couple or more posts with comments in a week, but these generate a lot of further comments but they're useful and guys like me go through the entire length to read.

But overall, statistically, they have shit, close to 0% engagement. But zero spam comments.

My issue with paid marketing and growth hacking (I've tried them in the past for various small projects) is that they seem to give me the #s, but not the staying power, non-sustainable impact. And in fact, the long-term repercussion for many projects who try paid marketing is that they're left with thousands of followers who probably aren't real people OR aren't people who will ever be invested (time or effort) into the project.

OF course, I know you're talking about free marketing, and not paid. But my point is, maybe taking short cuts ends up getting you lost in the wilderness? As opposed to not marketing and just getting stuck in obscurity? =)

Marketing can only go as far as the project. If the project itself is not useful then no one will want to use it or invest time reading about it. So yeah marketing projects will fail sometimes, but that is business in general. (Most businesses don't make it)

You will always get spammed comments especially since it is crypto, however, I have found that the cryptocurrency community is extremely helpful and engaging. If you have a small project then you have to have a realistic marketing view. A small project with a marketing budget of less than $2k is not going to be a full-blown $100k plan.

This article explains how you can personally boost your project without any paid marketing unless you pay someone to do it. If you approach it in the same direction you will have success (generally), but like I said before it is the project itself.

Ex: Cryptocurrency exchanges are always starting up because there is a lot of money in transaction fees. But if you start up a crypto kitties look-alike game, it might not perform as well.


When marketing, it is important to post valuable content around your product/service and if you do that then you will be fine. This is marketing 101 but it really is important to learn. [Basically what the case study is about. Some good ideas are presented in the case study and could spark some ideas for your projects.]

[buwaytress]

Oh sure, you're right, business in general don't make it... but I guess I was talking more about projects online, call them personal projects if you will, where profit is the long-term aim but not even a mid-term objective. Objectives are more like small community, loyal following, something small and organic and sustainable, that could be monetised (urgh I hate the word but you know what I mean) down the line.

I agree with you, I have found crypto communities are highly engaged, but only if grown naturally. Whereas the ones who've got growth hacked, they get low quality followers.

In your experience, what's a useful budget and useful timeframe for something useful to happen? Also, I tend to agree about content, in general, but I always find marketing advise and content that is formulaic a bit offputting. Is that just me and something I should ignore? I am always at odds with team members on projects I need to market because everything that isn't natural to me feels... unnatural. And my logic tells me that's not good for the future, even if it is for the now.

Or does that simply not apply to blockchain business (maybe I should say crypto).

[TimtheYoutuber]

In your experience, what's a useful budget and useful timeframe for something useful to happen? Also, I tend to agree about content, in general, but I always find marketing advise and content that is formulaic a bit offputting. Is that just me and something I should ignore? I am always at odds with team members on projects I need to market because everything that isn't natural to me feels... unnatural. And my logic tells me that's not good for the future, even if it is for the now.

Or does that simply not apply to blockchain business (maybe I should say crypto).

It really depends on the project, grass-root options are always a good route. I think many people make the mistake of hiring someone to give advice or guide them, but really you need to act on strategies. I think one of the best content strategy guides out there is from Gary V. If you spend 10 minutes reading that, you will get a really good idea of how to structure your content in a free and effective way.

Marketing advice is amazing when it is free, I wouldn't recommend paying someone to give you advice. If you are looking for paid help, I would recommend paying someone who will actually input the content and work.

Marketing is like HR in the respect that every team member should be involved in one way or another. Let team members give you ideas, and formulate those ideas into action.

[sorry I took so long to respond]

[Harlot]

The article you provided isn'y really a “free” marketing lesson it is rather a promotion for the marketing service you provide. Simply the article is built to endorse what you are doing and what your plans are to promote their project it doesn't show you how. Some sections where you say the obvious like “illustrations are better in Instagram rather than Medium” isn't really something you say in a case study as everyone knows it as a fact. If you only said the truth that this is a promotion for your service I wouldn't have criticize it.

[Jaspion]

The article you provided isn'y really a “free” marketing lesson it is rather a promotion for the marketing service you provide. Simply the article is built to endorse what you are doing and what your plans are to promote their project it doesn't show you how. Some sections where you say the obvious like “illustrations are better in Instagram rather than Medium” isn't really something you say in a case study as everyone knows it as a fact. If you only said the truth that this is a promotion for your service I wouldn't have criticize it.

A lot of people think that marketing is a simple tool or some software.
That's why there are such scammy articles and readers for them.
Unfortunately for them, marketing is a science and as any other science you have to learn it the hardway before you can use it.

[TimtheYoutuber]

The article you provided isn'y really a “free” marketing lesson it is rather a promotion for the marketing service you provide. Simply the article is built to endorse what you are doing and what your plans are to promote their project it doesn't show you how. Some sections where you say the obvious like “illustrations are better in Instagram rather than Medium” isn't really something you say in a case study as everyone knows it as a fact. If you only said the truth that this is a promotion for your service I wouldn't have criticize it.

I never have said that this is the end-all answer to marketing, nor have I said it will work 100% for you. A case study explains what the company did. That is exactly what I did.


It is free. I am not charging you a dime to read it, and you don't owe me any money.

"illustrations are better in Instagram rather than Medium”
You need to build concrete research in order to start marketing if you would like to start a business. Making assumptions is not the way you want to start up a business.