The ICO process often baffles people, especially those who are new to crypto. Crypto projects are rapidly increasing, and the prospect of high earnings is attracting people by the droves. At BAF, we pride ourselves on our
ICO development services, and we believe in giving our clients not just the end product -- but in giving them a comprehensive platform to achieve their ICO vision.
- Analyze other successful ICOs to get a feel for what areas you need to focus on
Utilize the various sites ranking ICOs as a reference. ICObench, Coincodex, Coinschedule, Cryptoslate, Tokenmarket are good places to start at. Our advice is to be influenced, and to innovate -- not to imitate.
Own your ICO. Create your own story. You have the vision, turn it into a functional reality. Interact with advisers who can provide you with constructive feedback and valuable criticism. You can offer to your advisers a specific portion of the tokens you intend to issue on your ICO. There will be no expenses until you successfully complete your ICO.
The ideal team is 2 to 3 members, living in preferably the same area, who have business dealings, and have complementary skills with regards to solving preliminary business challenges.
- Resolution of legal questions
This part is a bit tricky. As ICOs and crypto legislation are nascent, and most legislation is convoluted, non-existent in some regions -- finding a lawyer or legal team, with extensive expertise in ICOs and crypto might be challenging.
You’ll have to be prepared for the possibility of moving your business to a crypto friendly location.
Your website is often the first impression that your clients have of your website. Be original. Avoid stereotypical graphics and cliched, canned verbiage. Use charged language that incites a call to action. The last thing your client should perceive is a distinct similarity in style between you and your competitors.
Your website is often the first impression that your clients have of your website. Be original. Avoid stereotypical graphics and cliched, canned verbiage. Use charged language that incites a call to action. The last thing your client should perceive is a distinct similarity in style between you and your competitors.
- Security of your ICO platform
Smart contract development consists of specific rules, and this includes tight security.
The following github guide is a good place to get you started:
https://github.com/ConsenSys/smart-contract-best-practices/blob/master/docs/known_attacks.mdCare should be taken, as the smart contract should be developed in such a way that it can defend itself. High traffic websites should have balancing servers for your landing page. This service can be utilized for traffic distribution over the course of time.
- Other security considerations
Don’t share your crowdfunding address details on social media, or any other websites you may be handling -- such as your blog. Protect your clients from impostors. Scams are rampant.
- Hiring your smart contract dev and conducting audits on their work
Upwork is an excellent platform for hiring freelancers. Devs are ranked by rating, and they often take extra efforts to retain their spot on the ranking board. ICO expenses mandate audits. Do note that this might cost you more than the development process itself.
If your campaign doesn’t attain the minimum cap, you are obligated to return funds to the fundraisers. Clearly explain your strategy with regards to unsold tokens. Provide bonuses to early birds. Keep tokens in reservation for advisers, team members, and bounties. At least half of the tokens should be available for sale.
- Make your ICO announcement
Put out all of the relevant information and data with regards to your ICO on listings.
- Your social media handle and communication channels
-> Telegram
-> BitcoinTalk
-> Medium
-> Github
-> Facebook
-> Twitter
-> Reddit
Reputed ICOs have an extensive presence on social media. Telegram is extremely popular as a communication medium. BitcoinTalk as well. Similarly, there are several options.
Hire marketing professionals with an extensive track record. Audiences are diverse, and span various attitudes, geographical areas, subjects of expertise, and beliefs. Reaching them needs a strategy that is very different from traditional advertising.
