I can't just say what would make bitcoin go up and how we could stop the bleeding we have right now but for the past 6 or so months have been struggling hard with the prices staying anything above 10k
It all comes down to the technicals. Thus far we have seen the market make textbook bearmarket moves, and this could continue for much longer than people expect.
What we have to do is stop making lower highs and lower lows. We can technically go back up to touch $10,000 flat and still not change anything because that would just be another lower high. If you're really critical, it's possible to consider even the $14,000 top of this year's bull run a lower high in a much longer lasting (nastier) bear market.
The same applies to Gold btw. It has followed Bitcoin quite accurately even though there is a few month lag between the assets. Bitcoin leads and Gold follows.