Calm guys.
OP just made a comparison based on his own research and preferences. I don't see any biased nor telling people what exchange should be used. In the past, I read some of their articles and I admit some of them are interesting. Way better than those newcomers who will just create a thread then post their article link and done. Getting traffic is not a problem as long as the content does make sense.
In this article, OP made a comparison on some of the specific and basic things that users are looking for e.g fees, liquidity, interface, user-experience, security. I found this as a good reference and not trash.
Although OP made a verdict at the end, it doesn't mean anyone should follow it. It was clearly stated at the end of the article that both exchanges are exceptional in their own way and each person has it's own preferences.
It's a good article, but other people on this thread are right in that the "best" exchange depends on your personal circumstances. If you are in Europe for example, Kraken is best simply because of the ease of withdrawals combined with the liquidity of the euro/btc euro/ltc pairs. If you are outside Europe, that stuff doesn't matter.