Doesn't this look to costy for little benefit?
How much people keep trading shoes? I like blockchain but Nike doesn't need all that to prove it is genuine
The sneaker reselling market is huge. I've seen ridiculously long lines outside sneaker shops before product drops -- people buy up the whole supply to sell to collectors.
It's a multi-billion dollar market and it's only getting bigger:
Like many traders, Johan Aguirre makes a daily check on his holdings’ ups and downs across an electronic spreadsheet.
Aguirre, however, isn’t analyzing stocks, bonds or cryptocurrencies. He specializes in an increasingly tradable asset class — sneakers — on his favorite shoe reseller platform, StockX. Sometimes, he’ll pick up only one pair; at other times, he’ll buy in bulk.
“If it’s a shoe that I know I can sell,” he said, “typically I’ll buy the whole inventory that’s presented to me. And from the moment I know the sizes and the styles and the product code, I list it on StockX and it’s live right away.”
Aguirre, 31, is part of the evolution of the multibillion-dollar worldwide sneaker resale market, which is looking less like a hobby these days and more like an occupation.
This is all great for Nike -- they immediately sell out their whole stock as soon as it's released.
This whole gimmick will only further solidify their status as collectible items. It's smart business.
