What type of cool stuff could i put on a website to make it appeal to the general public?
You could start a website listing ponzis, and get everyone here help with the SEO. Ponzis are the easiest scam to pull, which is why they are common with idiots.
Just don't start to rank them - a ponzi is a ponzi - or else you'll eventually receive payment for a scam you rated positive, and your reputation is gone.