OP I think, you do not need to pay attention to ICO/IEO/STO projects, it is a told story. One project per 1000 worth something, here you'll just have an extra job to research and remove fraud projects. I guess you don't want to advertise a scam.
Also, what is the default idea? News or blog? If you plan to have a news website using an article from other big newspapers I'm not sure what then will make you unique. If you plan to produce your own news, then you need so good writers and journalist. I hope we will not have just another blog which will do promoting the fake project.
Writers have better value positing on their personal Mediums, or submitting to a popular news site with millions of views. Doesn't make much sense to post their original content on a brand new site.
There needs to be a unique idea and a strong marketing strategy to make something like this work.
as far as I understand, it is not a brand new platform. It is a news website from 2017. A content writer can be an excellent writer, but it is not necessary that they have good programming knowledge or marketing skills.