Well, it is pumping now... However, we don't know how long it will be sustained for. I would hold BNB though. The CEO seems to be very intelligent with his business and the project will last for a long time to come.
We know that business is going good for Binance. With intelligent CEO CZ who have a vision for the future they are doing great
work with their exchange, their coin BNB and with community.
When we know all that we can be sure that this project will be here for long, and not just that, they will develop their business
even more. It's a good time to invest in them while they are in early stages.