Although, I seriously think that we should be promoting Bitcoin for the tech and not for the price movements.
But the average joe and the massess couldn't care less about the tech so, the only way to draw people's attention to it is by talking about the price, that's literally what everyone cares about.
I think there is something that we don't discuss in the appropriate length and this is the development of the Lightning Network.
The LN is way too "complicated" to understand for the average user/merchant. Plus, people don't care about the developments of X or Y, they want to see the finished product, they want to see the LN working in retail stores worldwide, but we're still miles away from that.
With instant transaction speeds and extremely low fees the Lightning Network has the potential to make Bitcoin the dominant method of transactions.
I think this subject should be discussed more and promoted further by influencers to convince everyone to give Bitcoin a chance.
It's been like 3 or 4 years since the buzz about the LN started, you think people haven't discussed the subject already? The reason why you don't see that much discussion about the LN or people talking about it 24/7 on social media is because the LN is still in "development". Maybe in a few years (4 maybe 5 years) when we start seeing the LN being used in every store that accepts btc payments, we'll see more and more people talking about it.
I dream for the day when every merchant, online or physical store, will have the price of Bitcoin tagged next to fiat price
Keep dreaming.