What I would outline, with the platform you can issue brand loyalty tokens on the public Ethereum Blockchain. Unlike loyalty points, tokens are valued in real-time and can be exchanged and transferred between users. Brands can reward their clients, like with points. Users can redeem tokens for discounts, products, and services. Google guys and have a look at their website to have a better understanding
This from your words sounds exciting, I will have a closer look, thank you