Probably it's like a bitcointalk forum, well as you can see they have lots of supporters (The one who join their signature campaign) and i think they needed a users like us on their forum which are owned by the yobit, I think they have a reasonable payment for their participants and i think they would have a campaign in the cryototalk.
I haven't join on their forum yet but soon I'll definitely check it and look for the differences and also for work or bounty as well.
Its a forum but would never be the same just like Bitcointalk.Their signature here on this forum do have some good payrate but actually
not enough to drive people or traffic into their site/platform.There were still some few numbers or members though and majority knows that
their traffic isnt really that high but at least their trying to build their own reputation but its quite hard specially if its tagged up with the past
issues with yobit itself.So it cant really be avoided for people to think up that way.