This looks like a forum for me if you want to promote your forum, then the best way is to give incentives to members and posters just like they do on Cryptotalk where members are paid 1000 sats per posts but I doubt if posters will accept your token since it's not yet in the market.
That's not a good strategy. If you run out of funds they'll leave too. It's not a win-win situation unless your forum itself is catchy and as good as Bitcointalk.
Don't follow what Yobit did, their marketing budget is obviously way larger than your usual blogging website.