Importance of good marketing

[oscarftw]

Alot of projects in this crypto space lacks good marketing. Gone are the days where people use top personality to market their project for people to invest.
Some project have product but zero marketing. This makes them still undervalued and unnoticed.
Good marketing and a good community will bring a great progressive result for a project.
The crypto space values the community so much because they play a great role. Having a good community is Paramount and part of good marketing . Also listing on a good , popular, relaible exchanges is a form of marketing that will Introduce a project and it's product to a wide range of people.

All projects is doing promoting, some promoting by us directly and others promoting happens by good history. I can't see any projects which are lacks of marketing. By introducing new project project can't success. By good developing team project marking will do holders and investor which brings more investor. Any medium of course need for marketing but not mandatory.

[Saisher]

Alot of projects in this crypto space lacks good marketing. Gone are the days where people use top personality to market their project for people to invest.

It turned up that these personalities will not help the cost of the project,because investors do not look on who are promoting but what the project can bring to the table, because investors are tired of personality based project, they want a good platform that the community will use and deserves.

[joshua123]

For this time. I think the only effective marketing is listing on IEO projects. Yes, it seems to be the most beneficial promotion which project can have. In connection with this, bounty campaign can also help. But take noticed of IEO done in major exchanges such as Binance and Kucoin it seems that they dont even need campaign as those platform shows how their market can cover the needs of a good promotions. Some projects too arent needed wide spread promotions but have a tight community this is another thing but also a helpful one.

Let's not treat the word 'hype' as a very bad thing, it's not that bad at all in fact few good projects lacks in this area which can easily make the projects get pushed higher, just be careful where you invest your money

Yes it not but id youre not a guy wh can ride with it. A sure loss can happened here. Make sure you know how and when to act on those hype.

[petuel]

Alot of projects in this crypto space lacks good marketing. Gone are the days where people use top personality to market their project for people to invest.

It turned up that these personalities will not help the cost of the project,because investors do not look on who are promoting but what the project can bring to the table, because investors are tired of personality based project, they want a good platform that the community will use and deserves.

I think its quite obvious that op was talking about project with good quality product, but with bad marketing.
In this case it is more important to improve recognition of product instead of product/platform/service etc.
A good service can't be valued if it wasn't used by real people out there, so investors for sure will look at project's popularity

[DDante]

It's not always about good marketing, Bitcoin never need good marketing and look how far it has come, what matters is the use case of the coin or token, once people or investors noticed this there will be huge demand

If the coin never have good use case and the team are good at marketing the project will still fail simply because of its use case which people don't actually need

[Ashong Salonga]

Alot of projects in this crypto space lacks good marketing. Gone are the days where people use top personality to market their project for people to invest.
Some project have product but zero marketing. This makes them still undervalued and unnoticed.
Good marketing and a good community will bring a great progressive result for a project.
The crypto space values the community so much because they play a great role. Having a good community is Paramount and part of good marketing . Also listing on a good , popular, relaible exchanges is a form of marketing that will Introduce a project and it's product to a wide range of people.

I agree. Having a good marketing really matters at all because projects seems to promote their product so they must be able to conduct or create a good marketing strategy to be able to get noticed by the public. Good marketing brings the investor and the project developer closer to build up a good relationship between them to make the project successful. To be able to make that happen, having a good marketing strategy is in need so that the project will be known by the crowd. If people would know about it, they will surely get interested about it. Also good marketing strategy will help people decide which will be good to try out of those numerous projects in the market but always remember that part of good marketing is just saying all the positive so if you want to assure if that certain project is good, do not just settle for the marketing but also do background research to help you out decide if you will be going to engage or not in a project.

[Marckolind]

Hype means a lot, but hype without anything to show for it, is meaningless more or less. Gone are the days of easy gains, for now, at least.

A project like Stakenet would likely sit at top 50 Coinmarketcap with the right marketing. First project to develop a Lighting Network supported DEX, and Multi Currency Wallet, which means instant trading.
They'll be able to beat ANY DEX in terms of speed, and ease of use.

Here's a pic of it... Coming soon

[Shallow]

Alot of projects in this crypto space lacks good marketing. Gone are the days where people use top personality to market their project for people to invest.
Some project have product but zero marketing. This makes them still undervalued and unnoticed.
Good marketing and a good community will bring a great progressive result for a project.
The crypto space values the community so much because they play a great role. Having a good community is Paramount and part of good marketing . Also listing on a good , popular, relaible exchanges is a form of marketing that will Introduce a project and it's product to a wide range of people.

I think even without the need of top personalities, a project can successfully carry out a good marketing to bring their products and services to the world such as attending to events, Airdrops etc, in this way the product the platform is offering also really matters too. The need for good marketing is very important as the lifeline of the project falls on it, how? It is through marketing that investors gets to know there is a new project with good products and services thereby visiting the neccessary channels for information. Moreover, exchange plays its role as well, listing on a good exchange will for sure expose the project to a huge number of people which might not only trade the platform token but might hold or use it for services within the platform as the case may be.

[travwill]

It's not always about good marketing, Bitcoin never need good marketing and look how far it has come, what matters is the use case of the coin or token, once people or investors noticed this there will be huge demand

If the coin never have good use case and the team are good at marketing the project will still fail simply because of its use case which people don't actually need

In the modern world, supply creates demand, so good marketing can bring any project to the highest level, even despite the technical insolvency of the project. Unfortunately, among projects of this type there are a lot of scammers and scams. Any speculative projects on the market are associated with good marketing. The whole market now is continuous marketing.

[Yamifoud]

It's not always about good marketing, Bitcoin never need good marketing and look how far it has come, what matters is the use case of the coin or token, once people or investors noticed this there will be huge demand

If the coin never have good use case and the team are good at marketing the project will still fail simply because of its use case which people don't actually need

Bitcoin has a name already and it doesn't need marketing back-up but how about the other especially new projects.
Marketing strategies are very important when you are running a business, its either be old or new still it places a big role in the business( you'll find out when you have a business). And I agree with what OP said, some project becomes unnoticed because of lack of marketing.
And also one thing that a project becomes failed because of the missing team involvement, their strong support and commitment have to bring lights to the future of their project.

[joksim299]

Marketing is useless without good project and team.
Both must be existent to fight with competition.

[btcholder]

<snip>

Marketing is the key of good quality project. It seems bad but true though that if you have a good product and have no idea about marketing or advertisement you'll fail. On other side if you have knowledge about marketing then your product will be valuable on market doesn't matter how much it's good or bad product. Maximum projects are failing now days because they stop promote their project after token sell. So yes it's decide project's success and fail.

[inanilujimi]

of course this is very important in crypto in order to get hype from various crypto users themselves.
but doing so requires a large enough amount of funds to get started, and usually only well-known companies can do that.

[Bonwin]

It is obvious and quite pitiful that so many projects that ought to take the lead are struggling and moving in a snail's speed, due to lack of adequate presence in the space. They are not showcasing what they have in the right way. Yes, they have got the main substance, which is the product, but the spice is lacking. The main reason behind this is that they are not ready to spend their money. Listing on a good exchange requires spending a substantial amount of money.

[Lexurdania]

of course this is very important in crypto in order to get hype from various crypto users themselves.
but doing so requires a large enough amount of funds to get started, and usually only well-known companies can do that.

Marketing requires large funds, but in my opinion only affects the initial sales of tokens. There are some coins that don't even do ICO but the performance in the market is pretty good and usually coins like this are supported by a fairly solid community

[kooboat]

In crypto, all you need is good promotion and hype for a project to be successful. Most people will follow a project just because of the hype around that particular project. It is just a simple trick but it can be really expensive most of the times to undertake regardless of the prospects that comes with the project.

[Destroyeroff98]

For the effectiveness of the project requires good advertising.
It is also necessary to take care of the good conditions of the bounty campaign.

[Nekkyush]

The last part of your post is what I agree on. Without a project listing in a good and reputable exchange, no amount of marketing will make it excel. Most importantly, like you rightly stated is a good community and also good communication from the part of the project team. A good project with good product and reliable doesn't need much marketing. Such project sells itself.

[Seth2009]

Good marketing with the right people to handle it will really boost a project to it's best HYPE.. A group of great minds with all great ideas that can really help the project to attract new investors will bring a project to some what success.. A big community that talks about the project can help too in terms of a good marketing.. Lastly, active dev team that really showed their potential in bringing up their platform to it's success is a plus plus point especially if they succeed in listing their coinsl with all the best exchanges out there..

[Youghoor]

The lack of poor marketing is what is killing most of these crypto projects these days. They rather wish to employ the services of so called advisors who only come to be paid huge amounts of money yet don't bring in any real investors on board. It's better to promote your project on platforms where crypto enthusiasts would follow it up other than employing these guys don't have any real connections in this industry. Moreover, these days people pay to be acknowledged on ico rating sites as advisors so you can't really trust the assessment of these guys. They bring in zero contribution to blockchain startups and CEOs should learn this.