When Coinex was first launched, I was one of the first members of it. It had a large hype, a exchange right from viabtc, early users were airdropped with its coinex token and with the prospectus of the coin in future, I bought more and more of that token in hope of it's rising like BNB one day. But the coin kept on dropping while I held it for over a year and sold it with a 50% loss. The token is still struggling today.
you should not expect too much for a new project comparing it to popular crypto exchange is wrong since binance has more user's . They have more supporters buy their coin, and that's the reasons why BNB get their own demand by having many supporters .