So this is the way that was made by kicktoken project when they airdropped kick tokens to different eth wallets where no one can transfer the token until they unfreeze it.
That's what they really did. And I think it has now brought attention to the other developers that are into ICO creation or those existing projects that does need attention because they might do the same strategy as what they did.
In that case, they can bring attention to their projects.
Anway, your question has been answered op.