I think traders and investors will realize that when researching about certain altcoins, you must attain a 7/10 of total analysis before considering it for investment.
You must also find out such token future through its coming products; questions like will the project further products and development have an influence on the price and demand for the token or its just a page in Whitepaper??
I see influence as what the supposed project team of developers tends to worth in a reality sense, what do i mean?
The product to be delivered by any crypto devs, the product must be able to have influence on users (which means it must be able to attract potential users) who in turn starts sharing how good the products work and bring in investors.
So when you go through the whitepaper, evaluate the product in question, and see if you are excited about what they are about to do.
Read up on other peoples opinion too. Do ensure to invest on your own discretion after doing your own research.