Because not everyone is living their life from their pay check, salaried class people are huge but people who own more assets are investors and nothing more.So they are waiting for the perfect opportunity so now started to invest when the price hits bottom which bring the prices to be increased.
i don't think this is the bottom ,people now have time to rethink their life values / what's important in life
Let's look a bit at a few companies :
Apple --> gadgets ok but to expensive , developers have to pay 99 usd / year fee ,expect stock to drop in my opinion
Microsoft --> ok for games ,photoshop ,illustrator and after effects ,l moved to linux ,if i want o play games i just use playonlinux ,for graphic design i use gimp ,it's free/open source ,now linux distros easy to use
JPMorgan Chase --> it's just a bank for USA market
Johnson & Johnson --> i never used their products ,not even once in my life
Exxon Mobil , Chevron --> Oil Industry is dying
Visa --> Ok
Walmart --> we don't use it in Europe ,but ok company
Pfizer --> we don't use their products in Europe
UnitedHealth --> very few people buy private health insurance in Europe
Home Depot --> Similar company to Leroy Merlin in Europe , should be ok as people always build etc
Cisco Systems --> I never used this compaany
Verizon --> People need to communicate , so ok company
Intel --> I only buy intel ,as they are the best when it comes to processors
Boeing --> People mostly use low cost companies , in Europe they use airbus etc
Procter & Gamble --> good company , we all use it
Coca-Cola --> it will die as people want to drink natural juice ,and coca cola has become an expensive product
Merck & Co --> we use their products in Europe
Walt Disney --> i watched the cartoons when i was kid , but i never bought a disney product ,maybe my family did but i don't remember
Nike --> Overrated , to expensive , there are better products cheaper
IBM --> i never used their products , but if they have success in quantum computing this company will live
McDonalds --> i moved to home cooked food ,it's healthier
3M --> it will survive
General Electric --> USA utility company
American Express --> it will die . in europe we don't use it
Caterpillar --> good products but expensive
Goldman Sachs --> usa investment bank . we don't use it in Europe
Travelers Companies --> How ?