lol guys it's dead, give it up
Why do you think so? As long as people are actively working on it, it is not.
SHIFT's rise in 2017 was accompanied by the migration to a superior (at least felt like this by many people back then) and well-suited core!
Now, SHIFT is again migrating to what not less people categorize as the currently absolutely superior blockchain technology --> Substrate/Polkadot!
The ecosystem is already outstanding and will permanently grow. I don't see a reason why SHIFT should not benefit from this development.
And don't forget SHIFT's own superior tech + the constantly growing need for it.