of course most people will choose Binance exchange as their favorite exchange,but the problem is not all coins can be listed on binance.I mostly use graviex exchanges or those that support tokens that I have and of course local exchanges in my country.
There is no instant way to list a coin in the top exchange, yeah I think that binance is the biggest exchange that being used by most crypto's user. They will hold the reputation to make many people believe that the exchange is still reputable, so they won't take a risk to list all new coin/project. There will be many criteria for the developer if they want their token traded on the exchange, like its feature some function and etc. And I guess that this thing can make the user always trust and they will still comfortable to save their money and do day trading there.