Really lame commercial, we don't know how much money they spend on it. But if we conclude that there massive fundraising campaign netted that much amount then we can say that is a success and it reaches more people and could have made them invest on Grayscale specially those who have big and deep pockets and seeing bullishness on the market after the pandemic.
They probably looked at that possibility and sees the money out of it. They never spend that huge amount of having no returns, of course, there should have to be with them. They are entitled to be appreciated of what they do, it is obvious that they have a (hidden) plan for this even wich they could think that they will succeed and have a profitable end.
Pretty surprising how they show up with that huge amount and not all have been expecting that. They are good at marketing strategy and it find out that it is very effective and could catch attention.
Well that's something that they need to brag about so that investors will look at Grayscale as the top investments company so far. So they are really good at their marketing strategy. Of course, there is Barry to shill the company.
For us crypto traders though, I don't know if we are going to appreciate those ads, perhaps it just pushes crypto again, but we all know that bitcoin at least has becoming one of the best speculative assets so do we really need those kind of ads at all? Or they really target high value crypto investors to pour their money on them?