Speaking of research: It's funny how A LOT of people barely understand Bitcoin's basics(with some not even knowing the basics on how custodial and non-custodial wallets work), and yet they immediately try to go with altcoins. The perfect disaster for inexperienced "investors".
You nailed it @mk4. People tend to be lazy to learn so that they are unknowledgeable and they are also greedy.
People said "Hey I am bitcoin / crypto investor" but in reality they don't know why their transactions are not credited to account balance when they move funds from one exchange to another. They don't know what is hash of their transaction, how to check and get it for support. Some also make noise like "What is it, the exchange is hacked. My BTC was deposited to my account but when I check block explorer, it was move to another address, blah blah".
For such people, such self-claimed bitcoin investors/ enthusiasts, what covers their mind is money, not bitcoin, not crypto.
Another story is, instead of buying a good coin at bottom price and wait for its pump, they jump to coins already have x-fold pumps and hope that they can get 20 or 50 percent of profits within minutes or hours. Who care about risks, it is pumping (like
SRM)! or
TNT (Tierion) - many people FOMOed and got lost with the shitcoin after it was delisted (TNT/BTC) from Binance.
In such situation, emotion decides their gambling activities and they get lost.