In June, one of the music industry’s most successful figures, Scooter Braun, joined a $30m funding round in Los Angeles-based virtual concerts startup Wave.
And last August 25, music streaming platform Napster was acquired in a $70m deal by UK-based virtual reality music company MelodyVR, which has staged VR concerts for the likes of Post Malone, John Legend and Khalid.
Today, another intriguing addition to this trend: Jay-Z’s music streaming service, TIDAL, has spent $7 million on tokens (‘SENSO Tokens’) issued by Sensorium Corporation.Celebrities and other big name players in the music space are getting into crypto and this is a really good sign. Will this overall help wide-spread mass adoption?
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