Coins are currently included in the most defi project in the market almost all the projects are running under the defi name and many of these tokens have been very lucrative since they came to the new market. I also chose to invest but stopped trading because the fee was too high at first their condition was good but later they were scammed due to low quality most of the exchange sites are locked but many traders are more confident in defi projects.
The reason why those defi projects became so much better than the other ones and why it has been profitable is the fact that regular coins before the defi project were all ruled by a team, and even if there is a team right now they do not have any control or power, hell there is "governance" tokens that basically leaves all the rights to the token holders as well, if the team holds most of the tokens they are still running it so it is not decentralized but if they don't? They are basically giving the people who are making the decisions.
Long story short I do not think that it is a hype, it is not some bull run, it is totally a permanent change where regular tokens without any decentralization at all will be gone and people will not use them except maybe a few of them, because that should how crypto should have been anyway, it should have been decentralized from the start.