They probably have a template for these types of things, and they are ready just to paste the content on a template of a website that's appealing and launch it. It seems silly, but I still think this type of scheme has victimized people. Good catch op!
You're right, probably the same people behind this scam or maybe the templates is being sold in dark markets for a price and then obviously, being used to rehearse the same trick over and over again, similar to fake Elon Musk and Vitalik Buterin scheme.
So watchful newbies, don't get caught by this scammers otherwise you will have a painful experience and might blame the ecosystem itself. LOL.