Above the fold

[Jet Cash]

Last century, when newspapers were broadsheets, the paper was folded horizontally for display. This is not done with modern tabloid papers. The top part of the front page, ie, the section above the fold, was important to attract potential readers. Obviously the headline covered the main story of the day, and was the equivalent of "click bait". I sometimes use the term to describe the initial screen display that surfer sees when he links to a site. Does anyone else use this term, and do you think it is self-explanatory? If it is misleading, what alternative term could I use?

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[Smartvirus]

I think the term is self explanatory especially with regards to networking since, the term click alone drifts your thoughts over to technology and bait in it's actual talks about luring something or someone with the use of something.
The term is what it is and depending on how it's designed, it could better serve it's purpose or not.
Pop ups in some apps or basically while using internet services basically serves this purpose so, it could be referenced in this regard as a 'click bait'.

[Jet Cash]

It was the expression "above the fold" that I hoped to discuss. Unless you know about selling broadsheet newspapers, it may no longer be relevant. So many of these old expressions carry on into modern language though. "Pull the wool over his eyes" - a description of an old highwayman's trick, and "let the cat out of the bag" - relates to selling pigs in country markets, are two obvious ones.

[josephsonand]

This is a widespread term used even in non-English speaking countries, so it's okay.